Welcome to a new monthly column that will help suppliers and retailers alike stand out from the crowd with the products they create and sell.

"Creative Thinking" is written by Rick Tocquigny, whose 15 years' experience in the Christian products industry include serving as president of card company Lawson Falle.

Now CEO of Artbeat of America, Tocquigny is author of Miss-takes: Embracing Life's Lessons, to be published next year by Dorling Kindersley, and host of "Life Lessons" on Blog Talk Radio.

He will be sharing ideas, and inviting you to contribute your thoughts and experiences, too.

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