"Remember that people tend to focus on faith, family and friends when the going gets rough. There is a reason why inspirational gifts focus on positive words of Scripture. Christians need to hear them, especially in tough times.

"Whether customers can afford to buy a new house or new car is irrelevant. Most people will still buy gifts for the family and friends they love."

Dan Hobson, owner, Carpentree (Bare Bones Business: Retailing essentials in a downturn economy, Inspirational Gift Trends, Jan. 5, 2009)

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