We asked: How can retailers build sales in the wedding season?

"Most people still wed in a church, and others who marry in halls, parks (and) municipal buildings wed under God. While these facts have always been known, the majority of wedding gifts are purchased in secular department and specialty stores. Why is that, I've always asked? Christian stores ought to own this category and be the No. 1 destination shop for wedding gifts. Although there are some months that statistically show more weddings, people get married every day, every week and every month around the country. Creating a destination place for wedding gifts just takes a great and assorted selection and consistent stock. It's like bread and butter in a grocery store; they can never be out of it. Customers will come back and tell others after seeing a great selection of wedding gifts, and those they tell, will tell others, and soon you can become that No. 1 destination place."
Ed Nizynski
Vice president sales
Lighthouse Christian Products Co.

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