"You don't want customers to see the same old displays week after week. If they walk by our windows and see, ‘Oh, there's nothing new for us this week,' they'll pass you by without spending any money in your store. And it's not always a matter of changing a display. Sometimes just moving it to a different part of the store is all it takes to keep things fresh from the customers' perspective. Even if it's old stuff-if we move it, it gets people through the door."

Kelly Graham, co-manager, Prestonwood Bookstore
Prestonwood Baptist Church, Plano, Texas
Star Store profile
Inspirational Gift Trends, June 9, 2008

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