|Digital initiative launches with 400-plus Christian stores|
|Written by Eric Tiansay|
|Monday, 10 November 2008 03:56 PM America/New_York|
Zondervan’s Symtio offers retailers ‘extremely high-return rate with very low investment’More than 400 Christian stores have signed up for Zondervan’s new Symtio initiative, touted as “a multi-channel solution for digital media,” which launched last month.
Unveiled at the International Christian Retail Show in July, Symtio features credit-card-sized book tokens that can be purchased in Christian retail stores, which allow consumers to download audio versions of the titles at home.