Christian Retailing

Publishers put their stock in financial advice books Print Email
Written by DeWayne Hamby   
Thursday, 11 December 2008 12:06 PM America/New_York

New titles and backlist best-sellers target ‘people wanting help’ in struggling economy

Several Christian publishers are hoping for something of a silver lining in the economic black cloud, by releasing financial-themed books that offered biblical perspectives.

New titles and backlist favorites from well-known authors, including John Hagee, Dave Ramsey, Pat Robertson and Ron Blue, deal with everything from the world economy and oil crisis to personal finances.

Strang Book Group recently published Financial Armageddon by pastor and New York Times best-selling author John Hagee. Released Nov. 11 by Strang’s current events/political imprint, FrontLine, the book was written in less than three weeks after the recent Wall Street banking crash.

In Financial Armageddon, Hagee—senior pastor of 19,000-member Cornerstone Church in San Antonio—addresses the origins of the global oil and economic crises as well as how readers can protect their finances.

“The need is there,” said Tessie DeVore, executive vice president of the Strang Book Group. “People are wanting help and one of Strang’s strong points is the ability to turn a book around fast.”

A revised version of The New Economic Disorder by Larry Bates—which predicted the current economic downturn—was originally due to be released next month by Strang’s Excel Books. But because of heightened interest in the subject, the book was moved up to a November release, officials said.

Focus on the Family/Tyndale House Publishers will publish Surviving Financial Meltdown by Ron Blue and Jeremy White. Scheduled to release Jan. 15, the book is a follow-up to the duo’s Focus on the Family Complete Guide to Faith-based Family Finances.

Christian Broadcasting Network founder and televangelist Pat Robertson offers advice on personal finance matters—including budgets, building a nest egg and maximizing tax savings—in Recession-Proof Your Finances (FaithWords/Hachette Book Group USA), scheduled for release in April.

Harry Helm, associate publisher of FaithWords/Hachette Book Group USA, told Christian Retailing that the impetus for Robertson’s new book was to provide a voice of reason and expertise to readers in the current economic climate.

WaterBrook Press planned an extensive print and radio campaign for the new book by family financial expert Ellie Kay and a frequent guest on Fox News and CNN. Living Rich for Less will release Dec. 16.
Meanwhile, radio personality Dave Ramsey’s The Total Money Makeover, released in 2003 by Thomas Nelson, has recently been a mainstay on The New York Times Hardcover Advice best-seller list.

Joel Miller, vice president and publisher for Thomas Nelson’s Business and Culture division, said although Ramsey’s titles consistently sell, he believed that there was a connection between the economic crisis and the recent surge in Ramsey’s books.

“You’re seeing that (surge) from retail accounts that are doing better, more prominent placement because customers have needs, which are most critically and more clearly their financial needs,” he said.

Strang Book Group is part of Strang Communications, which publishes Christian Retailing.
 

 
'The Shack' ancillary products coming soon Print Email
Written by Andy Butcher   
Monday, 08 December 2008 11:57 AM America/New_York

Publisher wants to be ‘careful about merchandising’ opportunities with runaway best-selling novel

Products licensed to the surprise publishing hit of the year are likely to be in Christian retail stores before too long. 

The team behind The Shack has been finalizing agreements on tie-ins—expected to include T-shirts and keepsakes—as the book’s remarkable success story continues.

“We are wanting to be careful about the whole area of merchandising,” said Brad Cummings, publisher of Windblown Media. “We have had a fair amount of inquiries, and we will be careful about what seems appropriate. There are some fun things that are some great conversation starters.”

Cummings and Wayne Jacobsen brought out William P. Young’s novel themselves last year after being unable to find a Christian publisher interested in the story about a grieving man’s encounter with God in an abandoned shack.

The initial print-run of 10,000 sold out quickly by word of mouth, and there are now 4.6 million copies of the book in print, with Windblown Media signing a partnership agreement with FaithWords in the summer. Many readers have bought multiple copies to pass on to friends, telling how the book has helped them understand more deeply God’s love for them. 

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Methodist publishing house reports declining sales Print Email
Written by Etailing   
Thursday, 20 November 2008 04:19 PM America/New_York

The United Methodist Publishing House (UMPH) has reported that sales were down $3.2 million for the first three months of the 2008 fiscal year.

The current economic climate has had a "detrimental impact" in the fiscal year beginning Aug. 1, said UMPH President and Publisher Neil Alexander, the United Methodist News Service reported.

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Zondervan acquires 'valuable' online resource Print Email
Written by Etailing   
Thursday, 20 November 2008 04:01 PM America/New_York

As part of Zondervan's continuing push into the digital frontier, the Grand Rapids, Mich., publisher has acquired The City, an online community-building software program created by Seattle-based Mars Hill Church. Terms of the agreement—announced earlier this week—were not disclosed.
 
Mars Hill launched The City earlier this year to create an interactive online community for its more than 7,000 members. Within two months of the launch, more than 85% of the church's members had signed up and more than 75% visit the site daily, Mars officials said.

Zondervan plans to build out the current features of The City and offer scalable and customizable modules to churches nationwide that want to create interactive community for its members.

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Focus ends four print magazines Print Email
Written by Etailing   
Friday, 21 November 2008 03:47 PM America/New_York
Citing the economic slowdown, Focus on the Family announced earlier this week that it will lay off 202 employees and turn four of its print magazines into online publications.

Founded by James Dobson, the nonprofit organization will terminate 149 employees and eliminate 53 vacant positions—about 18%—of its 1,150-strong staff, company officials said. Focus previously announced in October that 46 employees would be reassigned or laid off in 2009.

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CBA planning changes for its events next year Print Email
Written by Eric Tiansay   
Monday, 10 November 2008 03:58 PM America/New_York

Retailers trade association recasts winter conference, ‘working on adjustments’ for summer show

CBA has been planning changes for its events next year.

In response to feedback from retailers and suppliers, and to ease the cost of travel and lodging to attendees, next year’s CBA Industry Conference will be offered in two locations on opposite sides of the country.

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Digital initiative launches with 400-plus Christian stores Print Email
Written by Eric Tiansay   
Monday, 10 November 2008 03:56 PM America/New_York

Zondervan’s Symtio offers retailers ‘extremely high-return rate with very low investment’

More than 400 Christian stores have signed up for Zondervan’s new Symtio initiative, touted as “a multi-channel solution for digital media,” which launched last month.

Unveiled at the International Christian Retail Show in July, Symtio features credit-card-sized book tokens that can be purchased in Christian retail stores, which allow consumers to download audio versions of the titles at home.

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Christian novelists draw record crowd at Mall of America Print Email
Written by Sam Townsend   
Monday, 10 November 2008 03:53 PM America/New_York

Book-signing event at largest mall in the country ‘raises awareness’ about inspirational fiction

More than 120 Christian novelists recently drew avid fans and new readers to the Mall of America in Bloomington, Minn., in the largest book-signing event ever at the biggest mall in the country.

Sponsored by Barnes & Noble and Northwestern Book Stores, the two-hour signing Sept. 20 was held in conjunction with the American Christian Fiction Writers (ACFW) Conference and Awards Banquet in Minneapolis.

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