Christian Retailing

B&H launches international division Print Email
Written by Christine D. Johnson   
Wednesday, 05 November 2014 09:17 AM America/New_York


Craig Featherstone to lead publishing group’s global efforts

CraigFeatherstone credit-Kristen-E.-SteeleB&H Publishing Group is expanding its international focus with the launch of B&H Global. Announced in the fall, the expansion comes after the company was named Publisher of the Year at the Spanish Evangelical Publishers Association (SEPA) Awards during Expolit earlier in the year.

B&H President Selma Wilson has appointed Craig Featherstone to lead a new, dedicated division to better reach the world with biblical resources. Featherstone brings more than 20 years of experience and leadership in Christian publishing. As senior vice president of sales, Featherstone has led B&H to expand to 27 market channels, 70 countries, licenses in multiple languages and rapid growth in digital content.

“For years I have been blessed at B&H to work with a team from all over the world,” he said. “God has given us a passion to take the gospel to the world. A team of ours recently returned from India where we shared over 200,000 Bibles in the country and met with dozens of pastors who were asking for help. It is an incredible privilege to see the face of someone receiving a Bible for the first time. We want to see more faces.”

Wilson sees this move as a significant call.

“I am excited about Craig Featherstone leading our team,” she said. “He has a heart for reaching the world that is unmatched. We are moving with a greater sense of urgency than before. The gap between what we have as Christians in the West and what people have in the rest of the world demands a response. One of my daughters and her family are church planters in Thailand, so my heart is near and dear to support the growth of the church worldwide.”

Featherstone added: “People at B&H are serious about the gospel and God’s call to us through Psalm 46:10, ‘Be still, and know that I am God; I will be exalted among the nations, I will be exalted in the earth!’ We were made for this and are committed to biblical solutions from here to the ends of the earth.”

LifeWay President Thom Rainer said he is grateful for LifeWay’s international focus.

“I am thankful for all of the teams associated with LifeWay as we are focused on not only the church in America but of the world,” Rainer said. “Our LifeWay vision is to provide ‘Biblical Solutions for Life,’ and our hope through this initiative is to provide the same care and content for those internationally as we do domestically. Our LifeWay employees are regularly in countries around the world on mission trips to spread the good news of Jesus Christ.” —Johnson