|CBA previews ICRS Orlando, hints at future show cities|
|Written by Christine D. Johnson|
|Tuesday, 04 November 2014 05:01 PM America/New_York|
Buyers and exhibitors will benefit from reduced registration and booth-space rates at 2015 convention
CBA previewed the 2015 International Christian Retail Show (ICRS) at the Orange County Convention Center in Orlando, Florida, for more than a dozen companies this fall. The Christian retail association promised lower expenses and programming changes for the June 28-July 1, 2015, convention and also hinted at possible locations for future shows.
CBA will institute programming changes at this year’s ICRS, beginning with a general session Sunday afternoon before worship services and the Sunday evening concert. Monday and Tuesday general sessions and training will have exclusive hours, and exclusive exhibit-floor hours have been designed around those sessions. The Monday kickoff session begins at 8 a.m. with a keynote presentation followed by breakout sessions before the exhibit floor opens at 10 a.m.
ICRS “trendshops” will continue for fiction and film. The Children’s Product Trends session will feature a new research and presentation format, CBA announced. In addition, there will be more formal and informal time for networking.
International guests will benefit from additional special programming in 2015. In partnership with Media Associates International and the Magazine Training Institute, ICRS will feature specialized training and consulting for international publishing and magazine development and operations.
Show attendees also will receive free buyer registration without having to room in the CBA hotel block, although competitive room rates will be offered there. Booth space rates also have been reduced.
In addition to regular exhibit booths, the 2015 ICRS will feature special areas for authors/artists and international licensing and rights sales. Hospitality suites will be available outside the exhibit floor, and new space configurations allow meeting rooms within exhibiting areas on the show floor.
For 2016 and beyond, CBA continues to work with Arrowhead Conferences and Events to finalize new locations. Arrowhead’s Jill Jordan told ICRS-preview attendees that cities under consideration will enable CBA to offer lower prices for all attendees and exhibitors.
Possible 2016 show locations include Kansas City, Missouri; Louisville, Kentucky; Austin, Texas; Cincinnati; and Phoenix. The 2016 location will be announced this fall with the 2017 site announced soon after. —Johnson