|Barbour partners with Back to the Bible to serve churches with new goTandem nonfiction imprint|
|Written by Jeremy Burns|
|Wednesday, 12 March 2014 08:52 AM America/New_York|
Popular Scripture-based app inspires line of ‘life-changing resources’
Barbour Publishing announced an exclusive partnership with Back to the Bible on Feb. 6. Under the new agreement, negotiated by Greg Johnson of WordServe Literary Group, Barbour will work with Back to the Bible to launch the goTandem book imprint to provide quality nonfiction resources especially for churches.
These resources will complement the successful goTandem mobile app, which provides daily biblical encouragement, catered to individual needs.
“We’re thrilled to be aligned with one of the most trusted ministries serving the church today,” said Barbour CEO Timothy Martins. “This unique opportunity to develop practical and life-changing resources with such a passionate and talented team is a privilege.”
The first book release is scheduled for November, with another 12 titles to follow in 2015. The goTandem imprint aims to provide churches with a solid and relevant selection of books that address the unique needs of congregations large and small.
The mission statement of Back to the Bible is to meet people where they are and help them connect with God through daily Bible engagement. It is this strategy that drives the launch of the new imprint, according to Arnie Cole, CEO of Back to the Bible.
“There are few publishers who can combine value with meeting high felt needs of readers, few who can distribute to a broad array of outlets with a sharp eye toward editorial and packaging,” Cole said. “Barbour’s history of creating Bible-oriented books makes them the perfect partner to work with churches to meet the ever-changing needs of local congregations.”
Titles from the new imprint will be distributed by Barbour to churches and bookstores.