Christian publishers are doing better at creating book covers that appeal to their target audience, according to the leader of the annual program honoring the best designs.

“We are definitely seeing better entries each year,” said Rick Hamm as he announced the winners of the 2010 Book Cover awards sponsored by the Evangelical Christian Publishers Association (ECPA) and Dickinson Press.

The nominated titles were “more focused,”  said Hamm, director of consumer research group Marshall Marketing and judging manager for the program in its fourth year.

Winner of the category for publishers releasing up to 100 titles a year was Domesticated Jesus by Harry L. Kraus Jr. (P&R Publishing). It was chosen for its atypical imagery and “edgy design” featuring a dog collar stamped with the book’s title.

Selected top from publishers of 101-250 titles a year was 52 Things Every Kid Needs From a Dad by Jay Payleitner (Harvest House Publishers),  chosen for highlighting “simple truths” and a sense of responsibility.

Chosen first from entries by publishers of 250-plus titles was the revised and updated edition of Searching for God Knows What by Donald Miller (Thomas Nelson), for “bold images” and designs.

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