Christian Retailing

Universal Designs refreshes core product tower displays Print Email
Written by Christine D. Johnson   
Wednesday, 17 July 2013 12:03 PM America/New_York

UniversalDesignsNewTowerUniversal Designs has made it easier for retailers to stock and organize its product, including its core Pass It On cards and lines of bookmarks as well as auto decals.

Bobbi Baugh, president of the Central Florida-based company, said the product tower makes it simple for stores to continually reload Universal Designs’ product.

“We really knew that we needed some updating and refreshing of the look and the color schemes, so this is based on really popular black and granite patterns and very well-received,” Baugh said.

The configuration has also changed, meaning stores don’t have to commit to certain products “for life,” she added.

“If it doesn’t turn out to be a good fit for their store, they can change their mind and put something else in there,” she said. “That’s a new pattern for us. Before we had really designed our displays to hold a specific product mix, and I think retailers know what’s best for them, so if you have a chance to change and find the thing that suits them best, that’s just all good.”

The company also now has a bit more emphasis on auto products and has come up with its own version of stick people decals that are in fashion for family vehicle windows.

“Every one has one mom, one dad, two girls, two boys, two babies, two dogs, two cats and a couple of Christian symbols and a line of scripture,” Baugh said. “So, it just lets you put the family that’s you on your back window, and they’re so fun. It’s just so fun to have little stick people that are charming and happy and also then have the evangelistic purpose of having your nice little bit of witness symbology on there.”

The 3-D, contour-cut decals and the ones printed on sparkly material can be used on the side of the new granite tower so that every available space on the display unit is used.

“It lets you use a small floor space and a lot of product and the ability to change it out,” Baugh said.

For more information on Universal Designs product, go to To order, call 888-219-4231 or IntegriTeam sales at 800-547-7430.