|W Publishing hires entertainment marketing executive
|Written by Christine D. Johnson
|Thursday, 04 December 2014 01:59 PM America/New_York
W Publishing Group announced today the hiring of Lori Cloud as vice president of marketing. Recently serving as an executive director of client services for G7 Entertainment Marketing, Cloud brings with her a wealth of experience in a variety of marketing areas.
“We couldn’t be more thrilled that Lori will be joining the W team,” said Matt Baugher, senior vice president and publisher of the Thomas Nelson imprint. “Her past resume speaks for itself, and her considerable skills are a perfect fit for the current challenges and opportunities that exist in our industry. She will play an important role in the launch campaigns for W’s key titles in 2015, including books by Jep and Jessica Robertson, Korie Robertson, Randall Wallace, Billy Graham, Robert Morris, the Benham brothers and many more.”