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David C Cook promotes vice president Chriscynethia Floyd Print Email
Written by Christine D. Johnson   
Monday, 22 February 2016 02:07 PM America/New_York

Chriscynethia-FloydDavid C Cook has announced that Chriscynethia Floyd will expand her role and become vice president of marketing and sales for the company's newly created Learning Resources Strategic Ministry Unit (SMU). Floyd initially joined Cook last July as vice president of marketing for books and media.

Cook recently realigned its books and curriculum into the SMU after acquiring the resources of Gospel Light and Standard Publishing last fall.

"David C Cook has a long history of equipping and inspiring the body of Christ," Floyd said. "This newly created Strategic Ministry Unit will provide greater opportunity for the team to develop additional resources and bring focus to our work with ministry partners, Christian retailers and authors.”

Executive Publisher Verne Kenney is pleased with Floyd's new role.

“I’m thrilled that Chriscynethia is now taking the lead in marketing and sales for our new Strategic Ministry Unit," Kenney said. "She has great leadership skills and brings a fresh perspective to our work creating life-changing resources for local churches around the world.”

In Floyd’s 20-year publishing career, she has held key positions in marketing, sales and product creation at Barnes & Noble, Children’s Defense Fund, Perseus Book Group, HarperCollins Publishers and Zondervan.