Christian Retailing

HarperCollins Christian hires Mardel veteran as marketing VP Print Email
Written by Jeremy Burns   
Tuesday, 12 November 2013 04:26 PM America/New_York

DylanHillhouse-webHarperCollins Christian Publishing has hired Dylan Hillhouse as vice president of marketing for the Bible group. Hillhouse brings more than 20 years of industry experience to the role as he provides marketing leadership for both the Thomas Nelson and Zondervan Bibles and study resources products, creating strategic campaigns that focus on the uniqueness of each brand.

Hillhouse was brought to the HarperCollins Christian team to foster excellence, creativity and innovation within the Bible team to help Thomas Nelson and Zondervan engage with new and loyal readers of God’s Word. Previously responsible for the oversight of Mardel Christian stores’ Bible merchandising program, Hillhouse brings hands-on Bible-selling experience to the team.

Hillhouse said he was “really excited” to join the HarperCollins Christian team. “It is an honor to join an organization with such a rich history of impactful products, and such strong brands from both Thomas Nelson and Zondervan.”

Hillhouse will report directly to Chip Brown, senior vice president and Bible publisher at HarperCollins Christian, and will be based in Nashville.

“Dylan’s background and thorough understanding of the vast market choices in the Bible category are just what we need to best market Thomas Nelson and Zondervan’s exhaustive backlist titles, as well as inform and bring to market our new frontlist titles,” said Brown. “We are pleased he has decided to join us in fulfilling our vision of seeing more people engage the Bible more.”