Christian Retailing

Peter Cerra joins Editorial Portavoz Print Email
Written by Eric Tiansay   
Friday, 12 April 2013 09:10 AM America/New_York

Editorial Portavoz has appointed Peter Cerra as senior director of sales and marketing. Cerra will be responsible to plan, develop, oversee and direct all marketing, sales and promotional operations for the Spanish publishing division of Kregel Publications.

With more than 23 years of experience in the publishing industry, Cerra—president of the Spanish Evangelical Products Association (SEPA)—previously served as senior sales director at Editorial Vida (Zondervan), where he managed the Spanish sales and marketing team for both domestic and international markets.

"I am very happy to have Peter joining our team," said Tito Mantilla, publisher of Editorial Portavoz. "His passion for Bible-based, Spanish Christian publishing and his commitment to strong customer relations align perfectly with our mission and vision. With Peter's experience and special skill set, we are ready to make an even greater impact in the Spanish Christian publishing industry."

Jerold W. Kregel, Kregel's executive vice president of publishing and chief financial officer, added: "We are very pleased with the growth and success of Portavoz these past few years and are excited to have Peter join us as we continue to expand and grow our Spanish division."