Divine Image Cosmetics founder and CEO Amanda May is an evangelist of a different sort. Flowing out of her walk with God and understanding of the Scriptures, May shows women through her makeup business that their self-worth comes from God—not from their appearance.

“We have the tools to help enhance their natural outward beauty, but the true beauty that people see starts with the hidden woman of the heart,” said May, who grew up in an abusive home and initially used makeup to hide from others.

“Makeup was always an outlet for me to make myself feel good when I was younger,” she said. “I grew up in an abusive, abandoned, addictive environment, and it was a way for me to kind of put on this face, for me to just kind of hide behind beauty. I started to realize how much I actually loved using the face as a palette, and through the years began Divine Image, the product line, so that I could start to help other women feel beautiful.”

May was 12 when she accepted Christ as her Savior through an aunt who was a missionary, but strayed from God and became drug-addicted after the death of her father. Later, during her pregnancy, she returned to the Lord and felt He was directing her to move to Las Vegas. Following Him, she got a job there working at a spa and later managed the salon at Caesars Palace, working with celebrity hair stylist Michael Boychuck.

“He worked with Paris Hilton, Kim Kardashian, a lot of the A-listers, so it was while I was running that salon that I started to work with people who had extreme wealth.”

May believed that God wanted her to leave Caesars and grow her own cosmetics company. As she put God first with her products, Divine Image Cosmetics grew and she was able to supply salons in Las Vegas, Los Angeles and Beverly Hills, and see her products gifted at celebrity events, including the GRAMMY Awards and Academy Awards. SHAPE magazine also named her Trinity Wheel its Try It Product of the Year.

Today, her company’s products include “Kingdom,” a high-end retail line that “stems from God’s promise to me,” May said. “He promised me that if I made it about Him, He would make it easy.”

“We put God on the forefront,” she said. “The products have a cross on the front. The packaging has a beautiful purple cross that’s kind of dimensional so it pops on the packaging. It almost looks 3-D sometimes and then there’s scripture. We tie scripture and what God says about beauty on every single package into a practical use.”

Another line, “Lil Angels,” appeals to young girls.

“We do believe that young girls learn from what the world says about beauty, but they also learn from what mommy does,” said May who aims to help moms embrace what true beauty is and get them bonding with their daughters. “It’s getting girls to focus on what truly matters.”

Divine Image Cosmetics was a Debut Avenue exhibitor at the International Christian Retail Show (ICRS) last month in St. Louis and won a CBA Impact Award for best first-time exhibitor, which commended the company for its overall presentation, branding and messaging.

Learn more about the company at www.divineimagecosmetics.com.

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