Christian Retailing

DaySpring products feature Crayola Color Wonder technology Print Email
Written by Christine D. Johnson   
Wednesday, 06 March 2013 09:16 AM America/New_York

DaySpringCrayolaWebsiteDaySpring will launch a new line of children’s products this spring that use Crayola Color Wonder Technology. 

“We are pleased to offer Color Wonder technology with Christian content for the first time to the Christian retail market,” said Brenda Turner, director of communications at DaySpring. “Using Crayola tools and technology, DaySpring hopes to inspire children to learn scriptural truths in a fun, creative way. Crayola has a 99% brand awareness and for the past two years has been named the number one brand by moms. We are honored to partner with them on these great new products.” 

Combining faith and fun, the products will utilize licenses such as The Berenstain Bears, The Beginner’s Bible and Princess Parables from Zonderkidz and The League of Incredible Vegetables and Princess of the King from VeggieTales. 

Crayola Color Wonder Paints, developed by Crayola scientists, is a mess-free creative system of clear inks and paints that only show up on special Color Wonder paper—not on clothing, skin, walls, linoleum, or carpet. 

“We want to instill creativity in kids through the wonder of God and color,” said Turner. “There’s no end to the fun—and moms will love that there’s absolutely no mess!” 

Products in the line will ship in May and retail from $1.49 and $12.99. To order, call 800-944-8000, fax 800-944-3440 or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it.. For more information, go to retail.dayspring.com.