New Day Christian Distributors is bringing a popular brand to the Christian gift market. New products distributed under license from Duck Commander capitalize on the following of fans of the A&E TV reality show Duck Dynasty.

The products are similar to what is already available in the general market, but with the “Faith-Family-Ducks” wording on the products, which include mesh hats, license plates, can coolers, key chains and more. Retail prices range from $4.29 to $14.99.

New Day is taking preorders through March 1 and expects product in the warehouse in May, in time for Father's Day. Because reorders will take a while to fill, retailers are asked “to keep about a six-week supply on hand so that they don’t run out,” explained Dani Lint, who works in marketing at New Day Christian. “This product will be heavily advertised and will be bringing in a whole new type of customer.”

New Day is expecting to add to the line this fall or Christmas, and prior to that is working on getting some branded T-shirts as well.

Duck Commander creates products for duck-hunting enthusiasts, but the brand has broadened its fan base through the hit series. It has grown into a multimillion-dollar enterprise run by CEO Willie Robertson and his wife and business partner, Korie Robertson, of Louisiana.

Stores may wish to group the New Day product with a recently published title from Howard Books, The Duck Commander Family, written by the Robertsons.

For more information on the New Day products, go to www.newdaychristian.com or call 800-251-3633.

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