Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time  

by Maria Veloso (Amacom)

 Of course, Christian books affect my business the most, but this is the one that has made the most significant difference for my company in the past year.

It was recommended to me by Dale Anderson and John Fallahee at AMG Publishers. They said: “If you follow Veloso’s steps, your emails will double their sales.” 

I admit, I was skeptical, but I bought the book and implemented Veloso’s principles. Right away, our emails brought in two to five times more business.

Then I started using the techniques in business correspondence and printed ads. Again our sales increased dramatically.

 Veloso says that almost anyone can write better Web copy and better emails, even if they aren’t naturally good writers. She lays out several steps to doing this. One of the biggest mistakes people make is to forget the emotional part of the sale. 

In a nutshell, she helps you discipline your writing techniques: What is the customer’s problem? What are the painful consequences of that problem? Why hasn’t that problem been solved already? What does your product have or do that solves the problem and why is it the best? 

We own several copies of Web Copy That Sells and wouldn’t write an email or a Web page without it. Even though fewer people are opening emails this year, it doesn’t matter: Veloso’s copywriting technique increased responses and our sales went up.

Echo smartpen (Livescribe)

I’m not an early adopter. I’m a busy person who doesn’t have time to mess with new gadgets. I hate facing a long learning curve.

But Livescribe is so easy to use, it can be functional in just five minutes. The instructions that come in the box couldn’t be easier. (Can you tap on a square that says “Tap Here”?)

Livescribe is perfect for people who like to take handwritten notes, and yet want them on a computer to save and search them later. I am often in meetings where notetaking via laptop would be rude, so Livescribe is perfect for this. 

No scanner is needed. I simply write on the special dot paper—it comes in a journal like Moleskine or a less expensive spiral-bound notebook. Then, connect the pen to the computer and the page automatically shows up. This page can be saved to your computer, emailed, sent to Evernote, posted on Facebook. And yes, it does handwriting recognition. Text is searchable.  

Best yet, you can go back later to that same page and add notes in the margin. Next time you connect your pen to the computer, it will update that page. No need to search for the page and delete it first.

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