|Catering to kids
|Written by Leslie Santamaria
|Tuesday, 09 October 2012 02:49 PM America/New_York
Brand continuation is key within children’s products as well, as evidenced by three new releases. Tyndale’s 90 Devotions for Kids is the first in a line of devotionals as part of the Adventures in Odyssey (AIO) mega-brand, marking its 25th anniversary this year.
“Parents are searching for trustworthy devotional material to share with their family,” said Linda Howard, senior product development manager, “and they can be assured of sound biblical principles from an AIO branded product.”
At Thomas Nelson, Max Lucado’s brand Grace for the Moment, which has sold more than 3 million copies, has been adapted by Tama Fortner for children, extending its reach. The company has also released the Read and Share Bedtime Bible and Devotional by Gwen Ellis in its Read and Share line, which has sold more than 1 million products.
Thomas Nelson has also updated the covers of Sheila Walsh’s devotional Bibles, God’s Little Princess Devotional Bible and God’s Mighty Warrior Devotional Bible, releasing ?.
For boys, an updated version is available of Heads Up! Sports Devotions for All-Star Kids (Zondervan). First published in 2000 and written by David Branon, a former coach and managing editor of a sports magazine, this offering combines biblical principles with stories of athletes and sporting events to inspire kids, including reluctant readers.
From New Growth Press, Old Story New (October) is Marty Machowski’s second volume of family devotionals, following Long Story Short, both of which use a 10-minute-per-day structure revealing the gospel story to kids.