Christian Retailing

Industry Roundtable: Backlist Print Email
Written by Eric Tiansay   
Friday, 08 January 2010 03:40 PM America/New_York

How do you keep backlist strong and what are ways to build on it for cross promotions?

Listen in as Christian Retailing News Editor Eric Tiansay discusses backlist titles with three publishers: Tyndale House Publishers National Sales Director John Johnson; Bethany House Publishers Vice President, Editorial David Horton; and Multnomah Books Vice President Ken Petersen.

{mp3}backlistsedited{/mp3}

Click here to download the file.

David Horton Ken Petersen John Johnson