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ADVICE: Dear Betty |
Written by Staff |
Wednesday, 24 February 2010 09:17 AM America/New_York |
When is the best time to have a sale? Sales bring in new customers and are a reward to those who faithfully shop with you. Having too many dilutes their impact, but, on the other hand, having too few a year makes for a stale store and product offering. Every store manager must decide on the best time and frequency of sales, keeping the balance between the two. A couple of safeguards need to be observed when having a sale. -Signage should be designed simply and state clearly the stipulations of the markdown. |