Christian Retailing

NEWSLETTERS Current Issue Amazon pledges to continue fight for ‘reasonable e-book prices’
Amazon pledges to continue fight for ‘reasonable e-book prices’ PDF Print E-mail
Written by Christine D. Johnson   
Monday, 11 August 2014 01:14 PM EDT

24662053Sm  Istockphoto-vm-webAmazon tells its side of the story in its ongoing dispute with Hachette Book Group regarding e-book pricing. The letter from the Amazon books team was posted on the company’s new website, readersunited.com, clearly named as such in response to the more than 900 authors who sided with Hachette in a letter at authorsunited.net. The authors’ letter to Amazon also appeared in a print ad in Sunday’s New York Times.

After tracing the history of publishing and comparing the advent of e-books to that of paperbacks, Amazon go to the heart of the matter: “We want lower e-book prices. Hachette does not.”

Citing “unjustifiably high” pricing for e-books, Amazon asserted that books in the format should be less expensive.

“With an e-book, there's no printing, no over-printing, no need to forecast, no returns, no lost sales due to out of stock, no warehousing costs, no transportation costs, and there is no secondary market—e-books cannot be resold as used books,” stated the letter.

Amazon also reminded readers that Hachette has “already been caught illegally colluding with its competitors to raise e-book prices.”

Amazon expects e-books to rejuvenate the book industry just as paperbacks did when they arrived on the scene. The online giant also stated that books have stiff competition in today’s retail environment.

They “compete against mobile games, television, movies, Facebook, blogs, free news sites and more,” Amazon’s letter stated. “If we want a healthy reading culture, we have to work hard to be sure books actually are competitive against these other media types, and a big part of that is working hard to make books less expensive.”

Additionally, Amazon said e-books are “highly price elastic,” meaning that “when the price goes down, customers buy much more.”

Read the entire Amazon letter at readersunited.com, including what the online retailer said about taking authors out of the middle of the dispute.

 

In this current issue:

Provident partners with CNI for order fulfillment

News image

Provident Distribution announced July 31 a new relationship with Nashville-based...

READ MORE

InterVarsity, Rose Publishing named among Best Christian Workplaces

News image

The Best Christian Workplaces Institute (BCWI) included InterVarsity Press (IVP)...

READ MORE

Get ready for Christmas with ‘Christian Retailing’

News image

The August issue of Christian Retailing shows Christian retailers how...

READ MORE

United Methodist publisher dedicates new headquarters

News image

The United Methodist Publishing House (UMPH) celebrated the dedication of...

READ MORE

Hobby Lobby, Mardel file credit card fee lawsuit

News image

Oklahoma City-based Hobby Lobby Stores and Christian retail chain Mardel...

READ MORE

Downloads take off for Lysa TerKeurst’s First 5 app

News image

New York Times best-selling author Lysa TerKeurst, along with Proverbs...

READ MORE

Romance Writers of America honors Irene Hannon

News image

Irene Hannon, best-selling author of more than 50 novels, won...

READ MORE

Pillar reunites to release first album in six years

News image

Christian rock group Pillar is releasing its first album in...

READ MORE

Partnership broadens reach of International Children’s Bible

News image

The International Network of Children’s Ministry (INCM) announced Tuesday that...

READ MORE

Audiobook sales rise significantly in 2014

News image

The audiobook industry is continuing to expand in sales as...

READ MORE

Thomas Nelson promotes senior marketing staff

News image

Thomas Nelson announced two senior marketing promotions July 24. Michael Aulisio...

READ MORE

Jason Crabb honored with street name in hometown

News image

Jason Crabb was recently honored with a street name, “Jason...

READ MORE
100%
-
+
0
Show options

a