Christian Retailing

NEWSLETTERS Current Issue Amazon pledges to continue fight for ‘reasonable e-book prices’
Amazon pledges to continue fight for ‘reasonable e-book prices’ PDF Print E-mail
Written by Christine D. Johnson   
Monday, 11 August 2014 01:14 PM EDT

24662053Sm  Istockphoto-vm-webAmazon tells its side of the story in its ongoing dispute with Hachette Book Group regarding e-book pricing. The letter from the Amazon books team was posted on the company’s new website, readersunited.com, clearly named as such in response to the more than 900 authors who sided with Hachette in a letter at authorsunited.net. The authors’ letter to Amazon also appeared in a print ad in Sunday’s New York Times.

After tracing the history of publishing and comparing the advent of e-books to that of paperbacks, Amazon go to the heart of the matter: “We want lower e-book prices. Hachette does not.”

Citing “unjustifiably high” pricing for e-books, Amazon asserted that books in the format should be less expensive.

“With an e-book, there's no printing, no over-printing, no need to forecast, no returns, no lost sales due to out of stock, no warehousing costs, no transportation costs, and there is no secondary market—e-books cannot be resold as used books,” stated the letter.

Amazon also reminded readers that Hachette has “already been caught illegally colluding with its competitors to raise e-book prices.”

Amazon expects e-books to rejuvenate the book industry just as paperbacks did when they arrived on the scene. The online giant also stated that books have stiff competition in today’s retail environment.

They “compete against mobile games, television, movies, Facebook, blogs, free news sites and more,” Amazon’s letter stated. “If we want a healthy reading culture, we have to work hard to be sure books actually are competitive against these other media types, and a big part of that is working hard to make books less expensive.”

Additionally, Amazon said e-books are “highly price elastic,” meaning that “when the price goes down, customers buy much more.”

Read the entire Amazon letter at readersunited.com, including what the online retailer said about taking authors out of the middle of the dispute.

 

In this current issue:

ECPA to honor IVP's Bob Fryling

News image

The Evangelical Christian Publishers Association will honor Bob Fryling with...

READ MORE

Vote for the best products of 2015

News image

Christian Retailing invites Christian retailers, publishers and all who work...

READ MORE

NRF: Significant spending boost expected this Easter

News image

Americans anticipate spending more than ever on Easter this year....

READ MORE

B&H Kids' Bibleman gets reboot

News image

B&H Kids is promoting the fall release of Bibleman: The...

READ MORE

Harvest House Publishers celebrates coloring book success

News image

Harvest House Publishers announced Friday that its new coloring book...

READ MORE

‘Living Forward’ hits best-seller lists

News image

Living Forward by Michael Hyatt and Daniel Harkavy has achieved wide...

READ MORE

‘Outreach’ honors IVP titles

News image

Outreach magazine honored six IVP titles as part of the...

READ MORE

Study: Digital payments see 20 percent boost globally

News image

A new study from Juniper Research has found the annual...

READ MORE

‘Miracles From Heaven’ debuts in box office top 3

News image

Miracles From Heaven debuted in theaters to strong reviews and...

READ MORE

Oasis, Tyndale partner on ‘Africa Study Bible’

News image

Major Christian organizations, led by Oasis International, are joining together...

READ MORE

Worthy, Genesis Marketing Group partner

News image

Worthy Publishing announced Tuesday that it has partnered with Genesis...

READ MORE

Bookmasters, Paraclete Press sign fulfillment agreement

News image

Bookmasters has signed an agreement with Paraclete Press to provide...

READ MORE
100%
-
+
0
Show options

Most Popular Articles


a