Christian Retailing

NEWSLETTERS Current Issue Former Gospel Light President Bill Greig launches new Churchgrowth.org company
Former Gospel Light President Bill Greig launches new Churchgrowth.org company PDF Print E-mail
Written by Christine D. Johnson   
Monday, 28 July 2014 03:21 PM EDT

ChurchGrowth-webFormer Gospel Light President Bill Greig III and his wife, Rhonni, are resetting their direction with an innovative new publishing company called Churchgrowth.org, which is also its domain name.

This transition came about as the Greigs sensed a shift in this season of life. Bill took a sabbatical from Gospel Light in 2013 to consider the couple’s future direction and felt that God was leading him to leave the company, which was founded by Henrietta Mears and handed down to his care from his father and grandfather, and to implement a new virtual-publishing model.

Confirmation came when he presented his ideas to Rhonni, and she told him of a dream she had had a year earlier of a virtual publishing company with limited infrastructure, but with significant impact found by combining new technology and social media with the truths of the gospel.

Bill was reminded of a ministry based in Forest, Virginia, in the Lynchburg metro area, Church Growth Institute (CGI), founded by Larry Gilbert. After initial inquiries, the Greigs found elements of their new publishing model already in place at CGI—a strong mission and position in an important market niche, foundational biblical resources used by thousands of churches, a value proposition that allows customers to choose between “free” and “premium” resources, more than 5 million users of the “Team Ministry” Spiritual Gifts Inventory, over 700,000 customer email addresses, a leading web domain and a profitable e-commerce store.

CGI’s missing elements were a trade strategy and a distribution partner, as for 36 years, its resources had only been available through direct sales to churches and individuals.

“When I saw how Churchgrowth.org was connecting their resources with their end consumer, I saw the potential for God to use these systems, with some upgrades and fine tuning as well as partnering with trade distributors and bookstores to reach many more churches and individuals,” Greig said.

With the new company in place, all ChurchGrowth.org resources are available to trade accounts through Advocate Publisher Solutions at Send The Light Distribution. Retailers can find more information at ChurchGrowth.org/Trade.

ChurchGrowth.org publishes the top Spiritual Gifts Inventory available, and we are delighted to see it finally available for retailers to access and offer to their customers,” said Darren Henry, president of Advocate Distribution Solutions, a division of Send The Light Distribution. “Bill and his team are doubtlessly going to build upon its already incredible success and introduce new products that will help Christians everywhere gain insight and growth in their church and spiritual lives. Send The Light is proud to offer these items!”

The primary trade strategy for the Churchgrowth.org relaunch is to update the best-selling “Team Ministry” spiritual-gift resource line with expanded editions and formats that work best in bookstores. Five new products in the line are expected to ship in December with a Jan. 1, 2015, publication date.

 

In this current issue:

Dr. Dobson’s ‘Family Legacy’ simulcast sees big turnout

News image

Hundreds of thousands of people worldwide saw the inaugural film...

READ MORE

‘Same Kind of Different as Me’ begins filming

News image

Paramount Pictures has started production on the true story told...

READ MORE

AAP: Religion publishers’ sales rise in July

News image

The Association of American Publishers (AAP) StatShot report issued Tuesday...

READ MORE

Family Christian Stores plans World Vision celebration

News image

Family Christian Stores is inviting customers to visit one of...

READ MORE

Matthew West song celebrates Royals, helps fan

News image

When the Kansas City Royals baseball team became 2014's American...

READ MORE

Legacy Press Bible wins Moonbeam book award

News image

The 50 Word Bible by Dan Miley (Legacy Press) has...

READ MORE

Barbour author Annie Tipton receives honor

News image

Barbour Publishing’s children author Annie Tipton has received a Milligan...

READ MORE

YouVersion app adds new MEV translation

News image

Passio, an imprint of Charisma House Book Group, publisher of...

READ MORE

Group Publishing reverses sell-direct decision

News image

Group Publishing announced a decision to continue to sell its...

READ MORE

Simon & Schuster inks deal with Amazon

News image

Simon & Schuster and Amazon have reached a multi-year agreement...

READ MORE

ECPA announces Top Shelf Awards

News image

The art and science of book design was celebrated Tuesday,...

READ MORE

Nazarene Publishing House set to close

News image

Nazarene Publishing House (NPH) and Beacon Hill Press of Kansas...

READ MORE
100%
-
+
0
Show options

a