Christian Retailing

NEWSLETTERS Current Issue Shoppers say back-to-school shopping is best in-store
Shoppers say back-to-school shopping is best in-store PDF Print E-mail
Written by Christine D. Johnson   
Wednesday, 23 July 2014 02:28 PM EDT

PGD-BackToSchoolDesk-webStudents soon will be headed back to school (BTS), and more than one-third (37%) of consumers already have begun their BTS shopping—up from the 29% who started at this time last year. Roughly 90% of households indicated a selection of brick-and-mortar retail as a shopping venue for the BTS season, according to a new International Council of Shopping Centers (ICSC)-Goldman Sachs survey conducted this month by Opinion Research Corp. 

Consumers will shop in a variety of places for their BTS items this year. While discounters are still expected to be the winners, the number of households selecting this shopping venue dropped from 90% last year to 80% this year. For all 2014 BTS shopping venues, discounters represented a 23.7% share of where consumers will shop. Many retailers in regional malls and open-air centers should see increased activity during this season.

The share of online as a BTS shopping venue will be 8.1% this year—a drop from last year’s 8.6%. Catalogs will comprise a 3% share. This means that brick-and-mortar retail, in total, will comprise almost a 90% share of BTS shopping. Furthering the trend of “webrooming,” 73% of consumers indicated that they will do research online and then purchase in a physical store.

“After a tough winter with adverse weather in much of the country, retailers have been enjoying a strong start to summer as pent-up demand has propelled sales,” said Jesse Tron, ICSC spokesman. “This momentum will continue into the BTS selling season as well, with the vast majority of consumers indicating a strong propensity to shop for school-related items. While consumers typically view BTS merchandise as an essential expenditure, we are seeing a strong indication that consumers will be spending on more discretionary purchases as well—a good omen for retail as we progress through the BTS season and into the holidays.”

Total BTS expenditures per household are expected to be $672 this year. Excluding electronics, expenditures on BTS items will be $325—up sharply from $285 in 2013.

Sales were the No. 1-motivating factor for a consumer to purchase at a specific store location at 61%. The ability to physically see, touch or try on the merchandise was second at 52%.

The share of consumers expecting to spend more this year jumped to 50%—a significant increase from last year when 39% expected to increase spending. Additionally, the share that indicated they would significantly increase (over 10%) expenditures rose from 12% last year to 21% in 2014.

Consumers still expect to complete the bulk of their BTS purchases in August (59%), although July (22%) and September (19%) have taken larger shares compared to 2013 (July 17%, August 66% September 17%).

 

In this current issue:

Word Weavers forms alliance with BelieversTrust

News image

Word Weavers International, an 18-year-old organization for writers founded and...

READ MORE

Eerdmans longtime editor in chief to retire

News image

Jon Pott, vice president and editor in chief of Wm....

READ MORE

Zondervan hosts dinner for NIV’s 50th

News image

Zondervan, Biblica and the Committee on Bible Translation welcomed more...

READ MORE

Munce partners with SuzyQ to host writers conference

News image

The Munce Group and SuzyQ have announced a new writers...

READ MORE

Fire destroys Los Angeles Christian store

News image

A Christian retail store was gutted by fire Friday evening,...

READ MORE

Family Christian partners to assist widows for Thanksgiving

News image

Family Christian Stores has announced its partnership with author Miriam...

READ MORE

LifeWay to stay closed Thanksgiving

News image

While the "war on Christmas" generates more headlines, Thanksgiving has...

READ MORE

Britt Beemer: Retailers ‘control their own destinies’

News image

The mood of the American consumer is surprisingly gloomy, according...

READ MORE

GMA Canada presents Covenant Awards

News image

The Gospel Music Association (GMA) Canada honored singer-songwriter Dan Bremnes...

READ MORE

Holley Gerth’s ‘Amazing’ becomes best-seller

News image

Holley Gerth’s You’re Already Amazing (Revell/Baker Publishing Group) has landed...

READ MORE

Hachette to set e-book prices under new Amazon deal

News image

Hachette Book Group and Amazon announced Thursday that the companies...

READ MORE

Nazarene Publishing House restructures

News image

Nazarene Publishing House (NPH) will not close for business, but...

READ MORE
100%
-
+
0
Show options

a