Christian Retailing

NEWSLETTERS Current Issue Moody scales back with new ‘reader-centric’ publishing strategy
Moody scales back with new ‘reader-centric’ publishing strategy PDF Print E-mail
Written by Christine D. Johnson   
Monday, 14 July 2014 10:23 AM EDT

RiverNorth-webMoody Publishers announced its decision earlier this month to reduce the number of titles the company will release each year, including fiction under the RiverNorth imprint. The publisher also plans to continue the acquisition of fiction, though fewer titles will be published.

Moody has published from eight to 12 fiction titles annually, and will now focus on publishing three to four per year. Debbie Keiser’s position, associate publisher at RiverNorth, also has been eliminated.

“We’re neither shutting down fiction nor selling our line,” said Paul Santhouse, vice president of publishing at Moody. “We’ve simply reduced the number of titles we release each year, which is why we’re no longer staffing fiction with a full-time acquiring position.” 

“Many of our fiction authors contribute profoundly to the lives of our readers and the strength of our line, and I hope to continue partnering with them for years to come,” Santhouse added. 

Holly Kisly, newly appointed audience development director, elaborated on the recent changes.

“We are reducing all title releases per year, not just fiction,” Kisly told Christian Retailing. “And as the overall count is reduced, so will fiction. Now why we are reducing is critical. A reader-centric publishing strategy focuses on real and accurate reader content, quantity and timing needs. Our new goals are intended to help Moody Publishers become more of a forward-thinking and well-positioned publisher.”

 

In this current issue:

NRF: Valentine’s Day spending reaches record high

News image

Americans plan to spoil their loved ones this Valentine’s Day,...

READ MORE

Christianaudio receives Audie nominations

News image

Christianaudio received two Audie nominations from the Audio Publishers Association...

READ MORE

LifeWay holds Children’s Ministry Day

News image

LifeWay Christian Stores is hosting an All for You Children’s...

READ MORE

LifeWay closes 3 seminary stores

News image

LifeWay recently announced plans to close three stores on Southern...

READ MORE

Kingsbury, Downey team up to bring Baxter family to television

News image

Roma Downey and LightWorkers Media, the faith and family division...

READ MORE

FaithWords sees big sales for Osteen's 'The Power of I Am'

News image

Hachette Nashville announced it has shipped more than 400,000 copies...

READ MORE

'Fringe Hours' makes ‘Wall Street Journal’ best-seller list

News image

Jessica N. Turner’s first book with Revell, The Fringe Hours: Making...

READ MORE

Precious Moments announces Atlanta gift show winner

News image

Precious Moments Co. announced Monday that Four Star Card &...

READ MORE

LifeWay signs purchase agreement for Capitol View site

News image

LifeWay Christian Resources has signed a purchase agreement for 2.7...

READ MORE

Skillet’s ‘Monster’ becomes biggest digital single in CCM history

News image

Skillet’s hit single “Monster” has become the biggest digital single...

READ MORE

Top VBS program honored

News image

Christian Standard Media announced Thursday the selection of “Deep Sea...

READ MORE

NAE: Evangelical leaders want books about mission, social action

News image

In a survey by the National Association of Evangelicals (NAE),...

READ MORE
100%
-
+
0
Show options

a