Christian Retailing

NEWSLETTERS Current Issue Moody scales back with new ‘reader-centric’ publishing strategy
Moody scales back with new ‘reader-centric’ publishing strategy PDF Print E-mail
Written by Christine D. Johnson   
Monday, 14 July 2014 10:23 AM EDT

RiverNorth-webMoody Publishers announced its decision earlier this month to reduce the number of titles the company will release each year, including fiction under the RiverNorth imprint. The publisher also plans to continue the acquisition of fiction, though fewer titles will be published.

Moody has published from eight to 12 fiction titles annually, and will now focus on publishing three to four per year. Debbie Keiser’s position, associate publisher at RiverNorth, also has been eliminated.

“We’re neither shutting down fiction nor selling our line,” said Paul Santhouse, vice president of publishing at Moody. “We’ve simply reduced the number of titles we release each year, which is why we’re no longer staffing fiction with a full-time acquiring position.” 

“Many of our fiction authors contribute profoundly to the lives of our readers and the strength of our line, and I hope to continue partnering with them for years to come,” Santhouse added. 

Holly Kisly, newly appointed audience development director, elaborated on the recent changes.

“We are reducing all title releases per year, not just fiction,” Kisly told Christian Retailing. “And as the overall count is reduced, so will fiction. Now why we are reducing is critical. A reader-centric publishing strategy focuses on real and accurate reader content, quantity and timing needs. Our new goals are intended to help Moody Publishers become more of a forward-thinking and well-positioned publisher.”

 

In this current issue:

Retailers expect holiday return fraud of $3.8 billion

News image

Techniques and processes put in place to thwart criminal activity...

READ MORE

Lifetime's 'Designing Spaces' to feature Family Christian Stores

News image

Award-winning home improvement show Designing Spaces will feature Family Christian...

READ MORE

Merry Christmas from ‘Christian Retailing’

News image

There will be no Christian Retailing Update on Christmas Day,...

READ MORE

Interactive B&H Bible storybook tops CBA list

News image

B&H Kids’ The Big Picture Interactive Storybook Bible is No. 1on...

READ MORE

IVP’s ‘Teach Us to Want’ named CT Book of the Year

News image

Christianity Today (CT) magazine has named its 2015 Book Awards,...

READ MORE

B&H Books celebrates CT Award of Merit

News image

B&H Publishing Group’s The Measure of Success by Carolyn McCulley...

READ MORE

Carpentree opens AmericasMart Atlanta showroom

News image

Carpentree has announced the opening of a new gift and...

READ MORE

Elementary students help translate the NIrV Bible

News image

Zonderkidz presented new Bibles to the fifth and sixth grade...

READ MORE

Author Jane Kirkpatrick celebrates sales milestone

News image

Award-winning author Jane Kirkpatrick now has more than 1 million...

READ MORE

Nielsen: Teens prefer print to e-books

News image

Teens are known to be early adopters of new technology...

READ MORE

Religious presses see September sales boost

News image

Faith-based publishers saw sales rise in September, according to the...

READ MORE

Author Don Gossett leaves legacy of praise

News image

Best-selling Whitaker House author Don Gossett died Wednesday, Dec. 10,...

READ MORE
100%
-
+
0
Show options

a