Christian Retailing

NEWSLETTERS Current Issue Moody scales back with new ‘reader-centric’ publishing strategy
Moody scales back with new ‘reader-centric’ publishing strategy PDF Print E-mail
Written by Christine D. Johnson   
Monday, 14 July 2014 10:23 AM EDT

RiverNorth-webMoody Publishers announced its decision earlier this month to reduce the number of titles the company will release each year, including fiction under the RiverNorth imprint. The publisher also plans to continue the acquisition of fiction, though fewer titles will be published.

Moody has published from eight to 12 fiction titles annually, and will now focus on publishing three to four per year. Debbie Keiser’s position, associate publisher at RiverNorth, also has been eliminated.

“We’re neither shutting down fiction nor selling our line,” said Paul Santhouse, vice president of publishing at Moody. “We’ve simply reduced the number of titles we release each year, which is why we’re no longer staffing fiction with a full-time acquiring position.” 

“Many of our fiction authors contribute profoundly to the lives of our readers and the strength of our line, and I hope to continue partnering with them for years to come,” Santhouse added. 

Holly Kisly, newly appointed audience development director, elaborated on the recent changes.

“We are reducing all title releases per year, not just fiction,” Kisly told Christian Retailing. “And as the overall count is reduced, so will fiction. Now why we are reducing is critical. A reader-centric publishing strategy focuses on real and accurate reader content, quantity and timing needs. Our new goals are intended to help Moody Publishers become more of a forward-thinking and well-positioned publisher.”

 
Read the Vacation Bible School 2014 guide

In this current issue:

Long’s Christian announces closing of Greater Orlando store

News image

Store owner Rodger Long recently announced the forthcoming closing of...

READ MORE

Study: Bulk of retail purchases happen in-store

News image

Most U.S. retail sales—a whopping 92%—still happen offline, according to...

READ MORE

July retail sales show consumers remain cautious in spending

News image

U.S. retail and food-services sales for July totaled $439.8 billion,...

READ MORE

The Byrds’ classic tune recut for ‘The Song’ movie soundtrack

News image

The biblical text that inspired The Byrds’ No. 1 hit...

READ MORE

LifeWay considers selling Nashville property

News image

LifeWay Christian Resources is considering selling all or part of...

READ MORE

Lecrae, Hillsong United among top GMA Dove Awards nominees

News image

The Gospel Music Association (GMA) announced the nominees for the...

READ MORE

Gospel Light names new CEO

News image

Gospel Light’s board of directors has named Dave Thornton as...

READ MORE

‘God’s Not Dead’ tops home-video sales charts

News image

Pure Flix film God’s Not Dead debuts at No. 1...

READ MORE

Christian retail groups aim to drive traffic with magazine program

News image

Covenant Group, Mardel Christian & Education and The Parable Group...

READ MORE

Fiction writers’ group partners with Family Christian Stores

News image

American Christian Fiction Writers (ACFW) is partnering with Family Christian...

READ MORE

Sales of Stormie Omartian Spanish books soar

News image

Stormie Omartian’s Spanish-language books continue to soar to the top...

READ MORE

Amazon pledges to continue fight for ‘reasonable e-book prices’

News image

Amazon tells its side of the story in its ongoing...

READ MORE
100%
-
+
0
Show options

a