Christian Retailing

NEWSLETTERS Current Issue Moody scales back with new ‘reader-centric’ publishing strategy
Moody scales back with new ‘reader-centric’ publishing strategy PDF Print E-mail
Written by Christine D. Johnson   
Monday, 14 July 2014 10:23 AM EDT

RiverNorth-webMoody Publishers announced its decision earlier this month to reduce the number of titles the company will release each year, including fiction under the RiverNorth imprint. The publisher also plans to continue the acquisition of fiction, though fewer titles will be published.

Moody has published from eight to 12 fiction titles annually, and will now focus on publishing three to four per year. Debbie Keiser’s position, associate publisher at RiverNorth, also has been eliminated.

“We’re neither shutting down fiction nor selling our line,” said Paul Santhouse, vice president of publishing at Moody. “We’ve simply reduced the number of titles we release each year, which is why we’re no longer staffing fiction with a full-time acquiring position.” 

“Many of our fiction authors contribute profoundly to the lives of our readers and the strength of our line, and I hope to continue partnering with them for years to come,” Santhouse added. 

Holly Kisly, newly appointed audience development director, elaborated on the recent changes.

“We are reducing all title releases per year, not just fiction,” Kisly told Christian Retailing. “And as the overall count is reduced, so will fiction. Now why we are reducing is critical. A reader-centric publishing strategy focuses on real and accurate reader content, quantity and timing needs. Our new goals are intended to help Moody Publishers become more of a forward-thinking and well-positioned publisher.”

 
Read the Vacation Bible School 2014 guide

In this current issue:

Serial robber hits Family Christian’s Fresno store

News image

Police in Fresno, California, are looking for a man allegedly...

READ MORE

Amazon launches Kindle Unlimited subscription service

News image

Amazon.com introduced on July 18 Kindle Unlimited—a new subscription service...

READ MORE

Facebook tests consumer ‘Buy’ button to help businesses

News image

Facebook is now testing a new feature to help businesses...

READ MORE

Faith-based surfer film nominated for three film festival awards

News image

The Perfect Wave has been nominated for three awards at...

READ MORE

Recording artist Yancy adds Spanish songs to free app

News image

Yancy’s Little Praise Party app is getting a bilingual upgrade with...

READ MORE

Liguori Publications acquires Franciscan Media’s parish resources

News image

Liguori Publications, a Catholic publisher and Redemptorist ministry, has purchased...

READ MORE

New company BroadStreet Publishing partners with Authentic Media

News image

BroadStreet Publishing has announced its partnership with U.K.-based Authentic Media,...

READ MORE

Canadian marketing programs raise awareness of Christian products

News image

Canadian marketing and publicity agency Graf-Martin Communications has launched Spark,...

READ MORE

AAP: Sales rise for religious presses

News image

The overall trade publishing sector continues showing growth in 2014...

READ MORE

Retail sales up minimally in June

News image

The Commerce Department announced its monthly sales numbers Tuesday, signaling...

READ MORE

Millennials strongly influence parents’ back-to-school spending

News image

Driven by increased demand for electronic items and parents’ need...

READ MORE

Crown Awards’ Best Picture goes to ‘Patterns of Evidence’

News image

International Christian Visual Media (ICVM) presented Crown Awards to outstanding...

READ MORE
100%
-
+
0
Show options

a