Christian Retailing

NEWSLETTERS Current Issue InterVarsity Press announces ‘tweetable’ e-books
InterVarsity Press announces ‘tweetable’ e-books PDF Print E-mail
Written by Christine D. Johnson   
Thursday, 03 July 2014 06:26 PM EDT

IVP-tweetableInterVarsity Press (IVP) has announced the release of its first e-book featuring “tweetable” functionality, wherein a user can quickly tweet out preselected portions of a book with minimal effort, sharing content and ideas with followers.

“We often think of reading as a relatively solitary experience, but in reality—and maybe even increasingly so—it’s fundamentally social,” said David Zimmerman, associate editor at IVP. “People want to know what their friends are reading; they want to process what they’re reading with their friends. This isn’t just speculation; it’s evident in the way books are bought, the way books are publicized and in the rise of book reviewing mechanisms like Goodreads. Books are meant to be shared. With these ‘tweetables,’ we’re shortening the path for people to do so.”

IVP believes this will add much value to the social aspect of reading, allowing readers and authors to connect in a variety of ways around important content. This innovative feature is one that IVP hopes to continue in upcoming projects where readers will benefit by connecting online. The way the technology works within the e-book is through preselected pull quotes in the text that include a “tweet this” button, allowing for single-click sharing through the reader’s Twitter feed. Each tweet includes the text of the selected pull quote, a link to the book’s page on IVP’s website, the author’s Twitter handle and an appropriate hashtag for creating further discussion.

“We believe we may be the first publisher to offer e-book readers the advantage of this Twitter service to share thought- or discussion-provoking quotes from a book quickly and easily to their Twitter feeds, and to engage with the book’s author and other readers on Twitter at the same time,” said Sally Craft, IVP’s director of digital publishing. “We look forward to finding out what readers think about it and how they use it.”

Teach Us to Want , the first e-book from IVP with the enhancement, is now available in a variety of formats, including mobi (Kindle), epub (Nook, iBooks, etc.) and PDF.

“Jen Pollock Michel was the obvious choice for launching this initiative with ‘tweetables,’ ” said Zimmerman, project editor for Teach Us to Want. “Her writing is so elegantly simple—really concise, pregnant sentences that carry meaning on their own, but also convey much more to be discovered. That’s exactly what a tweet should be. She’s also Twitter-native; when we pitched the idea to her she was immediately enthusiastic about it because she understands the potential of social media as extending far beyond the ephemeral stuff that so many people assume to be the norm. I expect that her readers will appreciate this feature of her e-book. It will make it easier for them to do what they are predisposed to do, which is to share what they read with the people they share virtual space with.”

 

In this current issue:

‘God and Donald Trump’ explores spiritual aspects of his miracle victory

News image

Donald Trump is six months into the U.S. presidency, and...

READ MORE

Marketing executive Lucy Diaz Kurz rejoins Charisma House

News image

Lucy Diaz Kurz has rejoined the Charisma House book group...

READ MORE

CBA, retail partners launch 'Get It Local Today'

News image

In a cooperative industry project, CBA will provide Christian stores...

READ MORE

Exhibitors mostly positive about quieter Unite 2017

News image

CBA's Unite 2017 in Cincinnati had an intentionally smaller footprint...

READ MORE

Christian illusionists entertain, inspire at CBA's 'Envision the Legacy' banquet

News image

CBA’s Unite 2017 drew show attendees to a Duke Energy...

READ MORE

Filmmakers showcase new movies, related products at Unite

News image

CBA's Unite show hosted some of 2017's most exciting Christian...

READ MORE

Logos Bookstores announces 2017 award winners

News image

The Association of Logos Bookstores announced this year’s Books, Author...

READ MORE

Unite show opener encourages Christian retailers

News image

CBA kicked off the Unite 2017 convention in Cincinnati with...

READ MORE

Workshops cover why and what of Christian retail

News image

CLC executive Dave Almack believes strongly in the Christian retail...

READ MORE

CBA shares State of the Industry Report at Unite 2017

News image

Eric Grimm, CBA’s director of communications, gave retailers plenty of...

READ MORE

AWSA announces Golden Scroll winners

News image

Advanced Writers and Speakers Association (AWSA) announced the winners of...

READ MORE

Kregel, Gilead partner in new fiction publishing initiative

News image

Jerry Kregel, executive vice president of publishing, Kregel Publications, and...

READ MORE
100%
-
+
0
Show options

a