Christian Retailing

NEWSLETTERS Current Issue ICRS: Mary Manz Simon honored for 20 years of children’s workshop
ICRS: Mary Manz Simon honored for 20 years of children’s workshop PDF Print E-mail
Written by Natalie Gillespie   
Tuesday, 24 June 2014 11:19 AM EDT

MaryManzSimon-20YearsChildren’s author and trends expert Dr. Mary Manz Simon threw a party Monday afternoon with hundreds of retailers in attendance to celebrate the 20th year of her Children’s Trends Workshop, presented annually at ICRS. Seats were decorated with T-shirts, party horns and chocolate to mark the occasion, and attendees were also treated to fresh-baked cookies and cupcakes at the end of the event.

Special guests included the children’s characters Iesodo and Rippy, actress Erin Bethea and Mark Hall of Casting Crowns, who told the audience about his new children’s book with Matthew West, City on a Hill. Simon updated retailers on the latest trends in kids’ products, including for the first time Cross:Scan data on children’s products. Simon stressed that one important thing for retailers to know is that data shows that consumers are not looking for the lowest-priced children’s items, but are looking for personalized products and items that best fit the occasion or need. She also reminded retailers that today’s consumers are savvy researchers and are more likely to buy in-store if they have already read about the item online.

CBA and the Association of Logos Bookstores surprised Simon during the event with special awards to celebrate her 20 years of delivering the popular workshop. Vendors also treated retailers to a record number of free products, from tattoo kits to picture books and from candy to DVDs.

 

In this current issue:

CBA recasts retail show to unite Christian products industry

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From content creators to church bookstore managers, the Christian products...

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Gift exhibitors pleased with buyers’ response at Unite 2016

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Gift vendors report mostly positive experience at Unite 2016, although...

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New Voskamp, Cahn titles headline upcoming releases

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Exhibitors at Unite 2016 promoted key upcoming book and Bible...

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CBA proposes new business model for member retailers

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CBA and Content Road Media have joined in a strategic...

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Hip-hop, science fiction cited as Christian product trends

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CBA’s Christian Product Trends workshop gave retailers attending Unite 2016...

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Nielsen research, panel review state of Christian market

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Four of the Christian products industry’s CEOs shared their thoughts...

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Targeted marketing, data tracking help Parable, Covenant stores

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The Parable Group and Covenant Group make targeted marketing and...

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Logos group names Walter Wangerin Author of the Year

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Best-selling author Walter Wangerin was named Author of the Year...

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DaySpring director highlights need for ‘real’ customer connections

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Christian retail customers long for community, says DaySpring Brand Director...

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CBA honors international publisher with Lifetime Achievement Award

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CBA honored Jean-Luc Cosnard, a Christian publishing innovator and former...

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James Rubart wins Christy Award Book of the Year

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The 2016 Christy Award winners were announced Monday in a much...

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Christian retailers encouraged to 'stand and engage'

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Christian retailers and suppliers were called to "Stand and Engage"...

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