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NEWSLETTERS Current Issue ICRS: Mary Manz Simon honored for 20 years of children’s workshop
ICRS: Mary Manz Simon honored for 20 years of children’s workshop PDF Print E-mail
Written by Natalie Gillespie   
Tuesday, 24 June 2014 11:19 AM EDT

MaryManzSimon-20YearsChildren’s author and trends expert Dr. Mary Manz Simon threw a party Monday afternoon with hundreds of retailers in attendance to celebrate the 20th year of her Children’s Trends Workshop, presented annually at ICRS. Seats were decorated with T-shirts, party horns and chocolate to mark the occasion, and attendees were also treated to fresh-baked cookies and cupcakes at the end of the event.

Special guests included the children’s characters Iesodo and Rippy, actress Erin Bethea and Mark Hall of Casting Crowns, who told the audience about his new children’s book with Matthew West, City on a Hill. Simon updated retailers on the latest trends in kids’ products, including for the first time Cross:Scan data on children’s products. Simon stressed that one important thing for retailers to know is that data shows that consumers are not looking for the lowest-priced children’s items, but are looking for personalized products and items that best fit the occasion or need. She also reminded retailers that today’s consumers are savvy researchers and are more likely to buy in-store if they have already read about the item online.

CBA and the Association of Logos Bookstores surprised Simon during the event with special awards to celebrate her 20 years of delivering the popular workshop. Vendors also treated retailers to a record number of free products, from tattoo kits to picture books and from candy to DVDs.

 

In this current issue:

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Christian Authors Network honors retailers at Munce-hosted expo

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The Christian Authors Network (CAN) presented three retailers with books...

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David C Cook restructures, promotes Michelle Anthony

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David C Cook has merged all of the company’s learning-resource...

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GMA Canada announces 36th Annual Covenant Award nominees

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Gospel Music Association (GMA) Canada has announced the nominees for...

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‘Be the Message’ becomes ‘New York Times’ best-seller

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Wanda Brunstetter reaches book-sales milestone

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Sales of Wanda E. Brunstetter’s books have topped 8 million...

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Send The Light partners with Fair Trade organization

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Send The Light Distribution has partnered with Gifts With a...

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Xulon Press and parent Salem Communications launched a new politically...

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AAP: Religious book sales drop in May

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