Christian Retailing

NEWSLETTERS Current Issue Send The Light to distribute new Chan book
Send The Light to distribute new Chan book PDF Print E-mail
Written by Christine D. Johnson   
Thursday, 19 June 2014 04:16 PM EDT

YouAndMeForever-webSend The Light Distribution reached an agreement earlier this month with newly formed Claire Love Publishing to distribute a completely new marriage book by Francis and Lisa Chan. You and Me Forever: Marriage in Light of Eternity launches Aug. 26 and marks the first new title in several years from the Chans.

All net profits from the book will go toward providing food, shelter and rehabilitation for thousands of orphaned children and exploited women in partnership with global charities.

“We are thrilled to be joining forces with the Chans and their team to launch this new book,” said Darren Henry, president of Advocate Distribution Solutions, which is part of Send The Light. “Even more exciting is the chance to help raise sales and increase the contribution to worthy causes benefiting so many.”

You and Me Forever aims to cast a new light on marriage and explore Scripture to understand what it means to have a relationship that satisfies the deepest parts of our souls. In the same way that Crazy Love was geared to change how readers saw our personal relationship with God, You and Me Forever sets out to radically shift the way we see one of the most important relationships in our life.

“There are plenty of marriage books that teach you how to get along and be happy,” Francis Chan said. “This is not one of those. This book is about loving each other, forever.”

Send The Light will manage the book trade marketing of the product to help raise awareness of the new releases and to encourage retailers to support this release. The team at Claire Love Publishing, aided by their experience at Crazy Love Ministries, will focus on getting the word to readers through various grassroots avenues.

“The focus is to drive awareness, not through huge marketing budgets, but to share the distinctive message of the book and the worthy cause it supports with readers,” Henry said. “We know that readers drive the whole thing.”

The book will release simultaneously in trade paperback and hardcover.

 

In this current issue:

Integra introduces in-store kiosks to grow wall-art sales

News image

Interactive technology is redefining the way consumers can shop for...

READ MORE

Vendors display skill and scripture with new gift items

News image

Gift vendors at the 2015 International Christian Retail Show displayed...

READ MORE

Retailers offer input in new version of children's workshop

News image

A panel of children’s suppliers and experts told retailers Monday...

READ MORE

Logos retailers celebrate the power of the book

News image

Members of the Association of Logos Bookstores have nominated and...

READ MORE

Graphic novels help stores make 'cultural connection' with fans

News image

Graphic novels continue to demonstrate tremendous growth potential in the...

READ MORE

Virtual Storehouse CEO shares tech tools for ministry

News image

Don Olson, CEO of Virtual Storehouse and Foreign Christian Books focused...

READ MORE

Stores urged to engage with community and customers

News image

The dialogue at Monday morning’s ICRS General Session centered around...

READ MORE

Jack Scott shows retailers how to maximize their marketing

News image

Jack Scott, owner of Scott Marketing & Training, shared his...

READ MORE

International Christian Visual Media announces Crown Awards

News image

More than 100 directors, producers, actors and other visual media...

READ MORE

Winners announced in Christian Retailing’s Best awards

News image

Winners of the 2015 Christian Retailing’s Best awards were announced...

READ MORE

Novelist Sigmund Brouwer receives pair of Christy Awards

News image

The 2015 Christy Awards honoring and promoting excellence in Christian...

READ MORE

Cynthia Ruchti offers word of hope at Munce vendor breakfast

News image

Best-selling author and speaker Cynthia Ruchti offered a hope-filled message...

READ MORE
100%
-
+
0
Show options

a