Christian Retailing

NEWSLETTERS Current Issue Send The Light to distribute new Chan book
Send The Light to distribute new Chan book PDF Print E-mail
Written by Christine D. Johnson   
Thursday, 19 June 2014 04:16 PM EDT

YouAndMeForever-webSend The Light Distribution reached an agreement earlier this month with newly formed Claire Love Publishing to distribute a completely new marriage book by Francis and Lisa Chan. You and Me Forever: Marriage in Light of Eternity launches Aug. 26 and marks the first new title in several years from the Chans.

All net profits from the book will go toward providing food, shelter and rehabilitation for thousands of orphaned children and exploited women in partnership with global charities.

“We are thrilled to be joining forces with the Chans and their team to launch this new book,” said Darren Henry, president of Advocate Distribution Solutions, which is part of Send The Light. “Even more exciting is the chance to help raise sales and increase the contribution to worthy causes benefiting so many.”

You and Me Forever aims to cast a new light on marriage and explore Scripture to understand what it means to have a relationship that satisfies the deepest parts of our souls. In the same way that Crazy Love was geared to change how readers saw our personal relationship with God, You and Me Forever sets out to radically shift the way we see one of the most important relationships in our life.

“There are plenty of marriage books that teach you how to get along and be happy,” Francis Chan said. “This is not one of those. This book is about loving each other, forever.”

Send The Light will manage the book trade marketing of the product to help raise awareness of the new releases and to encourage retailers to support this release. The team at Claire Love Publishing, aided by their experience at Crazy Love Ministries, will focus on getting the word to readers through various grassroots avenues.

“The focus is to drive awareness, not through huge marketing budgets, but to share the distinctive message of the book and the worthy cause it supports with readers,” Henry said. “We know that readers drive the whole thing.”

The book will release simultaneously in trade paperback and hardcover.

 

In this current issue:

United Methodist publisher dedicates new headquarters

News image

The United Methodist Publishing House (UMPH) celebrated the dedication of...

READ MORE

Hobby Lobby, Mardel file credit card fee lawsuit

News image

Oklahoma City-based Hobby Lobby Stores and Christian retail chain Mardel...

READ MORE

Downloads take off for Lysa TerKeurst’s First 5 app

News image

New York Times best-selling author Lysa TerKeurst, along with Proverbs...

READ MORE

Romance Writers of America honors Irene Hannon

News image

Irene Hannon, best-selling author of more than 50 novels, won...

READ MORE

Pillar reunites to release first album in six years

News image

Christian rock group Pillar is releasing its first album in...

READ MORE

Partnership broadens reach of International Children’s Bible

News image

The International Network of Children’s Ministry (INCM) announced Tuesday that...

READ MORE

Audiobook sales rise significantly in 2014

News image

The audiobook industry is continuing to expand in sales as...

READ MORE

Thomas Nelson promotes senior marketing staff

News image

Thomas Nelson announced two senior marketing promotions July 24. Michael Aulisio...

READ MORE

Jason Crabb honored with street name in hometown

News image

Jason Crabb was recently honored with a street name, “Jason...

READ MORE

Glory Haus gourmet initiative helps the homeless

News image

Glory Haus’ new line, “Pickles with a Purpose,” launched earlier...

READ MORE

'Today's King James' gains traction

News image

The Modern English Version (MEV) Bible is poised for sustained...

READ MORE

CPE Murfreesboro event seeks to equip, engage retailers

News image

Christian Product Expo (CPE) returns Sept. 20-22 to “encourage, equip and...

READ MORE
100%
-
+
0
Show options

a