Christian Retailing

NEWSLETTERS Current Issue Slight dip in Mother's Day spending expected
Slight dip in Mother's Day spending expected PDF Print E-mail
Written by Jeremy Burns   
Thursday, 01 May 2014 08:50 AM EDT

MatthewShay-NRF-WebConsumers this year will celebrate Mother’s Day with practicality in mind. Americans will spend an average of $162.94 on mom this year, down from a survey high of $168.94 last year, according to the National Retail Federation’s (NRF) 2014 Mother’s Day Spending Survey conducted by Prosper Insights & Analytics. Total spending is expected to reach $19.9 billion.

“As one of the most universally celebrated holidays, retailers will take this opportunity to attract Mother’s Day shoppers with promotions on ladies apparel items, health and beauty products, jewelry and even restaurant options,” said NRF President and CEO Matthew Shay. “Now fully into spring, retailers are hoping consumer sentiment and spending intentions continue to grow as we round out one of the busiest retail seasons of the year and prepare for summer.”

Most consumers will acknowledge their appreciation of all their moms do with a greeting card (81.3%), though many will also look for special gifts. Two-thirds (66.6%) of those celebrating will buy mom her favorite flowers, spending a total of $2.3 billion, and 33.5% will look for spring sweaters and blouses, spending a total of $1.7 billion on apparel and accessory items. Mom’s loved ones also will buy books and CDs ($480 million), housewares or gardening tools ($812 million) and jewelry ($3.6 billion).·

However, if mom does have her eye on something special for herself, there are still good things to come in the form of gift cards: 43.3% of those shopping for a gift for mom will buy her a gift card, up from 41.5% last year. Total spending on gift cards is expected to reach $2.1 billion, up from $2 billion last year.·

“Americans haven’t forgotten about the state of the economy and are treating their finances and gift-giving budgets in a way that keeps practicality top of mind,” said Prosper’s Consumer Insights Director Pam Goodfellow. “But like we saw with Valentine’s Day and Easter, people this year will look for special ways to treat mom to something nice without breaking the bank, knowing it’s the thought that counts.”

Many shoppers will head to specialty stores to find gifts (33.5%), but others will shop at department stores (32.4%), discount stores (24%) and online (29%).

The survey found 18-24-year-olds are the most likely to shop at department stores among all other age groups: more than half (51.6%) will visit a department store in search for their perfect gift for mom. Meanwhile, those aged 25-34 will spend the most on mom, spending an average of $216.53.

Nearly two-thirds (63.9%) of those surveyed say they will shop for their mother or stepmother, while 22.5% will shop for their wife, 9.2% will shop for their daughter and 6.6% will shop for their grandmother.

For the survey, 6,535 consumers were polled April 1-8. The poll has a margin of error of plus or minus 1.2 percentage points.

 

In this current issue:

LifeWay signs purchase agreement for Capitol View site

News image

LifeWay Christian Resources has signed a purchase agreement for 2.7...

READ MORE

Skillet’s ‘Monster’ becomes biggest digital single in CCM history

News image

Skillet’s hit single “Monster” has become the biggest digital single...

READ MORE

Top VBS program honored

News image

Christian Standard Media announced Thursday the selection of “Deep Sea...

READ MORE

NAE: Evangelical leaders want books about mission, social action

News image

In a survey by the National Association of Evangelicals (NAE),...

READ MORE

Tyndale House releases Bible for gamers

News image

Tyndale House Publishers and Scarlet City Studios are partnering to...

READ MORE

Adam Hamilton appointed to presidential administration post

News image

President Barack Obama has appointed best-selling author and Pastor Adam...

READ MORE

‘Jesus Storybook Bible’ reaches sales milestone

News image

Zonderkidz announced Saturday that The Jesus Storybook Bible has reached a...

READ MORE

Signature Marketing Network releases year-end retail results

News image

Signature Marketing Network retailers reported sales and margin gains for...

READ MORE

David C Cook hires new publisher

News image

David C Cook (DCC) announced Friday that Lindsay Black has...

READ MORE

IVP announces publisher search

News image

InterVarsity Christian Fellowship’s search for the new publisher for InterVarsity...

READ MORE

InterVarsity Press authors awarded for healthcare contributions

News image

InterVarsity Press (IVP) authors Amy Simpson (Troubled Minds) and Timothy Jennings...

READ MORE

NPD: U.S. toy industry grows in 2015

News image

U.S. toy sales grew by 6.7 percent in 2015, according...

READ MORE
100%
-
+
0
Show options

a