Christian Retailing

NEWSLETTERS Current Issue Slight dip in Mother's Day spending expected
Slight dip in Mother's Day spending expected PDF Print E-mail
Written by Jeremy Burns   
Thursday, 01 May 2014 08:50 AM EDT

MatthewShay-NRF-WebConsumers this year will celebrate Mother’s Day with practicality in mind. Americans will spend an average of $162.94 on mom this year, down from a survey high of $168.94 last year, according to the National Retail Federation’s (NRF) 2014 Mother’s Day Spending Survey conducted by Prosper Insights & Analytics. Total spending is expected to reach $19.9 billion.

“As one of the most universally celebrated holidays, retailers will take this opportunity to attract Mother’s Day shoppers with promotions on ladies apparel items, health and beauty products, jewelry and even restaurant options,” said NRF President and CEO Matthew Shay. “Now fully into spring, retailers are hoping consumer sentiment and spending intentions continue to grow as we round out one of the busiest retail seasons of the year and prepare for summer.”

Most consumers will acknowledge their appreciation of all their moms do with a greeting card (81.3%), though many will also look for special gifts. Two-thirds (66.6%) of those celebrating will buy mom her favorite flowers, spending a total of $2.3 billion, and 33.5% will look for spring sweaters and blouses, spending a total of $1.7 billion on apparel and accessory items. Mom’s loved ones also will buy books and CDs ($480 million), housewares or gardening tools ($812 million) and jewelry ($3.6 billion).·

However, if mom does have her eye on something special for herself, there are still good things to come in the form of gift cards: 43.3% of those shopping for a gift for mom will buy her a gift card, up from 41.5% last year. Total spending on gift cards is expected to reach $2.1 billion, up from $2 billion last year.·

“Americans haven’t forgotten about the state of the economy and are treating their finances and gift-giving budgets in a way that keeps practicality top of mind,” said Prosper’s Consumer Insights Director Pam Goodfellow. “But like we saw with Valentine’s Day and Easter, people this year will look for special ways to treat mom to something nice without breaking the bank, knowing it’s the thought that counts.”

Many shoppers will head to specialty stores to find gifts (33.5%), but others will shop at department stores (32.4%), discount stores (24%) and online (29%).

The survey found 18-24-year-olds are the most likely to shop at department stores among all other age groups: more than half (51.6%) will visit a department store in search for their perfect gift for mom. Meanwhile, those aged 25-34 will spend the most on mom, spending an average of $216.53.

Nearly two-thirds (63.9%) of those surveyed say they will shop for their mother or stepmother, while 22.5% will shop for their wife, 9.2% will shop for their daughter and 6.6% will shop for their grandmother.

For the survey, 6,535 consumers were polled April 1-8. The poll has a margin of error of plus or minus 1.2 percentage points.

 

In this current issue:

Vote in March in Christian Retailing’s Best awards

News image

It’s time to vote! Christian Retailing invites anyone involved in...

READ MORE

New Hampshire store wins Joyce Meyer book display contest

News image

In 2014, Faithwords, a division of Hachette Book Group, held...

READ MORE

‘Expect’ to transform lives at ICRS in Orlando

News image

The International Christian Retailing show returns to Orlando, Florida, this...

READ MORE

New product accessibility highlights AmericasMart March Market

News image

Industry-leading educational programming and collaborations complement an efficient product sourcing...

READ MORE

‘God’s Not Dead’ takes top honors at Movieguide Awards

News image

Pure Flix Entertainment’s best-selling DVD God’s Not Dead received top...

READ MORE

‘The Devil in Pew Number Seven' to hit the big screen

News image

AFFIRM Films and Mass Hysteria Entertainment Inc. have announced their...

READ MORE

The Parable Group launches 2nd annual writing contest

News image

The Parable Group, its retail partners and WestBow Press—the strategic...

READ MORE

Destiny Image: 'We made the right decision'

News image

Citing major financial considerations, Nori Media Group CEO Don Nori...

READ MORE

LifeWay signs letter of intent on Nashville property

News image

After analyzing more than a dozen offers to purchase its...

READ MORE

700 Club, Joni to feature lauded HCI authors

News image

HCI Books authors Tonier Cain and Erin Merryn will get...

READ MORE

InterVarsity Press inks Tampa pastor to book deal

News image

Pastor, author and recording artist Tommy “Urban D.” Kyllonen has...

READ MORE

Worthy signs Sandra Hagee Parker for debut book

News image

Worthy Publishing announces it signing of author Sandra Hagee Parker—daughter...

READ MORE
100%
-
+
0
Show options

a