Christian Retailing

NEWSLETTERS Current Issue Send The Light Distribution celebrates 40 years
Send The Light Distribution celebrates 40 years PDF Print E-mail
Written by Jeremy Burns   
Monday, 14 April 2014 09:04 AM EDT

SendTheLight40thAnniversarySend The Light Distribution is launching a year of celebration to mark 40 years of service to Christian retailers, churches, ministries and suppliers.

Among the anniversary events will be a series of monthly specials and prize drawings for accounts. While the 40-year history will be a focus of the company’s presence at the June’s International Christian Retail Show in Atlanta and of its Spring Invitational for key customers, new growth and business initiatives also will be announced.

Send The Light began as Appalachian Bible Company, founded in 1974 by Tom Torbett in Johnson City, Tenn. Operations expanded to include three regional distribution centers before the company was sold to Send The Light US (STL) in 2005. The 2007 merger between STL and the International Bible Society (IBS) was followed by a 2012 management buyout of the distribution center led by President Glenn Bailey and the reforming of IBS as a separate organization known as Biblica.

“Though Send The Light has grown into the one of the largest Christian distribution companies in the United States, we retain the personal touch and spirit that helped establish Appalachian in our early years,” Bailey said.

“We have retained Tom's specialty of relationships and service,” he added. “Many stores bought from him because he gave personal attention that wasn't available from the bigger companies. He knew how to provide great service, and he would cut through the red tape found in larger companies.”

Send The Light continues with an emphasis on service, while using technology and programs to increase efficiency.

“By consolidating operations and now owning our facility, we are able to spend less money on operations and put more resources into our most important job—meeting customers’ needs and exceeding their expectations,” Bailey said.

The company has seen continued growth and expansion since the buyout two years ago. Send The Light continues to focus on high standards in customer service and a same-day order fulfillment guarantee for those received by 1 p.m. through its Elizabethton, Tenn. facility.

The company also continues to grow its brand with Print on Demand (POD) capabilities and expansion into major distribution assortments of gifts and church supplies.

New customer initiatives unveiled in the last year include the Simply 42 program, streamlining a previously multi-tiered pricing structure into a standard, everyday 42% discount. Another new program is the Premier Partners service offering an expanded range of church supplies and resources.

 

In this current issue:

Thom Rainer: LifeWay faces 'hinge moments'

News image

LifeWay Christian Resources is facing "hinge moments" and decisions that...

READ MORE

Virginia shooting ‘frightening’ for Christian retailer

News image

One local Christian retailer experienced “a frightening morning” early Wednesday...

READ MORE

Parable Group, InspireHub help churches

News image

The Parable Group has partnered with InspireHub Inc. to reach...

READ MORE

Erica Campbell, Sadie Robertson to host Dove Awards

News image

The Gospel Music Association (GMA) announced today that five-time GRAMMY...

READ MORE

Kingstone releases Christian comics app

News image

Kingstone Media announced today the launch of a new Kingstone...

READ MORE

Publisher expects Message Bible to reach young Catholics

News image

ACTA Publications and Tyndale House Publishers have partnered together and...

READ MORE

Chris Tomlin sells out Madison Square Garden

News image

Chris Tomlin saw a longtime vision come to life last...

READ MORE

Bible Society Australia acquires Koorong

News image

Bible Society Australia announced Tuesday the acquisition of Koorong, Australia’s...

READ MORE

Blackford Capital acquires Dickinson Press

News image

Dickinson Press, a full-service book manufacturer and printing services provider,...

READ MORE

New TobyMac album tops Christian charts

News image

TobyMac’s latest album, This Is Not a Test (Capitol Christian...

READ MORE

Bevere book debuts at No. 1 on Amazon list

News image

John Bevere’s Good or God? Why Good Without God Isn’t...

READ MORE

New Day presents redesigned VeggieTales products

News image

New Day Christian Distributors announced Tuesday the first line of VeggieTales...

READ MORE
100%
-
+
0
Show options

a