Christian Retailing

NEWSLETTERS Current Issue Send The Light Distribution celebrates 40 years
Send The Light Distribution celebrates 40 years PDF Print E-mail
Written by Jeremy Burns   
Monday, 14 April 2014 09:04 AM EDT

SendTheLight40thAnniversarySend The Light Distribution is launching a year of celebration to mark 40 years of service to Christian retailers, churches, ministries and suppliers.

Among the anniversary events will be a series of monthly specials and prize drawings for accounts. While the 40-year history will be a focus of the company’s presence at the June’s International Christian Retail Show in Atlanta and of its Spring Invitational for key customers, new growth and business initiatives also will be announced.

Send The Light began as Appalachian Bible Company, founded in 1974 by Tom Torbett in Johnson City, Tenn. Operations expanded to include three regional distribution centers before the company was sold to Send The Light US (STL) in 2005. The 2007 merger between STL and the International Bible Society (IBS) was followed by a 2012 management buyout of the distribution center led by President Glenn Bailey and the reforming of IBS as a separate organization known as Biblica.

“Though Send The Light has grown into the one of the largest Christian distribution companies in the United States, we retain the personal touch and spirit that helped establish Appalachian in our early years,” Bailey said.

“We have retained Tom's specialty of relationships and service,” he added. “Many stores bought from him because he gave personal attention that wasn't available from the bigger companies. He knew how to provide great service, and he would cut through the red tape found in larger companies.”

Send The Light continues with an emphasis on service, while using technology and programs to increase efficiency.

“By consolidating operations and now owning our facility, we are able to spend less money on operations and put more resources into our most important job—meeting customers’ needs and exceeding their expectations,” Bailey said.

The company has seen continued growth and expansion since the buyout two years ago. Send The Light continues to focus on high standards in customer service and a same-day order fulfillment guarantee for those received by 1 p.m. through its Elizabethton, Tenn. facility.

The company also continues to grow its brand with Print on Demand (POD) capabilities and expansion into major distribution assortments of gifts and church supplies.

New customer initiatives unveiled in the last year include the Simply 42 program, streamlining a previously multi-tiered pricing structure into a standard, everyday 42% discount. Another new program is the Premier Partners service offering an expanded range of church supplies and resources.

 

In this current issue:

NFL quarterback RGIII’s move draws attention to NOTW tee

News image

Washington Redskins’ quarterback Robert Griffin III (RGIII) followed National Football...

READ MORE

Bookstore sales drop in July

News image

July bookstore sales were down to $707 million from July...

READ MORE

1Eighty Apparel launches Christ-in-Christmas campaign to help needy

News image

Atlanta-based Pipeline Social Media Solutions has formed a partnership with...

READ MORE

GMA to honor Hillsong with Lifetime Achievement Award

News image

The Gospel Music Association (GMA) annually presents special awards to...

READ MORE

Logos changes company name to Faithlife

News image

Logos Bible Software, the maker of the world’s leading Bible...

READ MORE

‘New York Times’ adds two faith-focused best-seller lists

News image

The New York Times Book Review recently announced changes to...

READ MORE

IVP to publish ‘one of the most important Christian artists of our day’

News image

InterVarsity Press (IVP) has announced the acquisition of three books...

READ MORE

WaterBrook Press to publish upcoming Rifqa Bary memoir

News image

Muslim-turned-Christian Rifqa Bary takes readers beyond the headlines of her...

READ MORE

U.S. retail sales pick up slightly in August

News image

Commerce Department figures announced Friday showed a 0.6% increase for...

READ MORE

‘Harbinger’ follow-up hits ‘New York Times’ list

News image

Jonathan Cahn’s The Mystery of the Shemitah (FrontLine) has charted simultaneously...

READ MORE

HCSB translation joins Blue Letter Bible site

News image

The full text of the Holman Christian Standard Bible (HCSB)...

READ MORE

Southern gospel event aims for record attendance

News image

Preparations are under way for the National Quartet Convention to...

READ MORE
100%
-
+
0
Show options

a