Christian Retailing

NEWSLETTERS Current Issue Mark Driscoll relinquishes best-seller status, quits social media
Mark Driscoll relinquishes best-seller status, quits social media PDF Print E-mail
Written by Jeremy Burns   
Thursday, 20 March 2014 11:25 AM EDT

RealMarriage-webMark Driscoll personally replied March 18 to the latest controversy surrounding his book, Real Marriage (Thomas Nelson), co-authored with his wife, Grace. In an open letter addressed to Mars Hill Church, where he serves as senior pastor, Driscoll responded to criticism about a marketing firm his church used to help Real Marriage hit best-seller lists.

In the letter, Driscoll said that he has instructed his publisher to cease using “No. 1 New York Times best-seller” on book covers and marketing materials for his titles. 

Mars Hill reportedly paid a total of $210,000 in 2011 and 2012 to ResultSource for the orchestration of a “best-seller campaign … intended to place Real Marriage on the New York Times best-seller list.”

While not illegal, this sort of campaign is frowned upon by many in the industry as unethical and dishonest, as its purpose is to purchase large numbers of the book in a short period of time to artificially inflate sales numbers and “game the system,” in the words of a March 6 Los Angeles Times article on the subject.

“[A] marketing company called ResultSource was used in conjunction with the book Real Marriage, which was released in January 2012,” Driscoll’s letter reads. “My understanding of the ResultSource marketing strategy was to maximize book sales, so that we could reach more people with the message and help grow our church. In retrospect, I no longer see it that way. Instead, I now see it as manipulating a book sales reporting system, which is wrong. I am sorry that I used this strategy, and will never use it again. I have also asked my publisher to not use the ‘No. 1 New York Times best-seller’ status in future publications, and am working to remove this from past publications as well.”

Though Mars Hill responded to the controversy last week, the open letter represents Driscoll’s first public remarks on the subject since news of the ResultSource campaign broke.

With Internet message boards still buzzing about other Driscoll controversies, including allegations of plagiarism in some of his other works and a handful of tweets that made him the target of backlash on Twitter and elsewhere, the author also announced that he will be abandoning social media for the remainder of the year. Mars Hill staff members will continue to post links to his sermons and other materials he creates, though Driscoll himself will apparently stay off those channels in order to “reset his life.”

 

In this current issue:

Rend Collective has best Christian UK debut in 20 years

News image

Rend Collective's As Family We Go made the highest debut for...

READ MORE

Skillet achieves third Platinum single

News image

Christian rock group Skillet recently celebrated its third Recording Industry...

READ MORE

AAP: Religious presses suffer May book sales decline

News image

May was not the most hopeful month for religious presses...

READ MORE

New Day Christian partners with Kerusso

News image

New Day Christian Distributors announced Wednesday a new partnership with Christian apparel company...

READ MORE

Manager Martha Brangenberg leaves Florida church store

News image

Church Bookstore Manager Martha Brangenberg is leaving Charis Christian Books & Gifts to serve...

READ MORE

Jane Kirkpatrick wins 2015 WILLA award

News image

Women Writing the West (WWW) selected Jane Kirkpatrick’s A Light in...

READ MORE

'War Room' closes in on top spot opening weekend

News image

TriStar Pictures’ War Room debuted at No. 2 at the...

READ MORE

Chonda Pierce debuts on big screen

News image

Best-selling comedian Chonda Pierce’s new film, Laughing in the Dark,...

READ MORE

CPE aims to equip retailers on Supreme Court rulings

News image

Jay Sekulow, chief counsel of the American Center for Law...

READ MORE

Charisma House announces strategic corporate restructure

News image

Charisma House recently announced a strategic corporate restructure in the...

READ MORE

Thom Rainer: LifeWay faces 'hinge moments'

News image

LifeWay Christian Resources is facing "hinge moments" and decisions that...

READ MORE

Virginia shooting ‘frightening’ for Christian retailer

News image

One local Christian retailer experienced “a frightening morning” early Wednesday...

READ MORE
100%
-
+
0
Show options

a