Christian Retailing

NEWSLETTERS Current Issue Mark Driscoll relinquishes best-seller status, quits social media
Mark Driscoll relinquishes best-seller status, quits social media PDF Print E-mail
Written by Jeremy Burns   
Thursday, 20 March 2014 11:25 AM EDT

RealMarriage-webMark Driscoll personally replied March 18 to the latest controversy surrounding his book, Real Marriage (Thomas Nelson), co-authored with his wife, Grace. In an open letter addressed to Mars Hill Church, where he serves as senior pastor, Driscoll responded to criticism about a marketing firm his church used to help Real Marriage hit best-seller lists.

In the letter, Driscoll said that he has instructed his publisher to cease using “No. 1 New York Times best-seller” on book covers and marketing materials for his titles. 

Mars Hill reportedly paid a total of $210,000 in 2011 and 2012 to ResultSource for the orchestration of a “best-seller campaign … intended to place Real Marriage on the New York Times best-seller list.”

While not illegal, this sort of campaign is frowned upon by many in the industry as unethical and dishonest, as its purpose is to purchase large numbers of the book in a short period of time to artificially inflate sales numbers and “game the system,” in the words of a March 6 Los Angeles Times article on the subject.

“[A] marketing company called ResultSource was used in conjunction with the book Real Marriage, which was released in January 2012,” Driscoll’s letter reads. “My understanding of the ResultSource marketing strategy was to maximize book sales, so that we could reach more people with the message and help grow our church. In retrospect, I no longer see it that way. Instead, I now see it as manipulating a book sales reporting system, which is wrong. I am sorry that I used this strategy, and will never use it again. I have also asked my publisher to not use the ‘No. 1 New York Times best-seller’ status in future publications, and am working to remove this from past publications as well.”

Though Mars Hill responded to the controversy last week, the open letter represents Driscoll’s first public remarks on the subject since news of the ResultSource campaign broke.

With Internet message boards still buzzing about other Driscoll controversies, including allegations of plagiarism in some of his other works and a handful of tweets that made him the target of backlash on Twitter and elsewhere, the author also announced that he will be abandoning social media for the remainder of the year. Mars Hill staff members will continue to post links to his sermons and other materials he creates, though Driscoll himself will apparently stay off those channels in order to “reset his life.”

 

In this current issue:

Moody invites readers to trade in ‘Fifty Shades’ copies

News image

What does a Christian do with Fifty Shades of Grey?...

READ MORE

Enter soon for Christian Retailing’s Best Early Bird discount

News image

Christian Retailing is now accepting nominations for the 2015 Christian...

READ MORE

Latest album gives Casting Crowns fifth RIAA Platinum status

News image

Reunion/Beach Street Records artist Casting Crowns added another Recording Industry...

READ MORE

ECPA president earns distinguished credential

News image

Mark Kuyper, president/CEO of the Evangelical Christian Publishers Association (ECPA),...

READ MORE

K-Love announces 2015 Fan Awards nominees

News image

For KING AND COUNTRY and the Newsboys topped the list...

READ MORE

NRF survey: Valentine’s spending to reach record heights

News image

Cupid has some tricks up his sleeve this year with...

READ MORE

Rosenberg hits best-seller list again with ‘Third Target’

News image

Author Joel C. Rosenberg has done it again. His newest...

READ MORE

Biblica and Zondervan celebrate 50 years of the NIV

News image

January 2015 marks the beginning of a yearlong campaign to...

READ MORE

RBC Ministries rebrands to become Our Daily Bread

News image

Worldwide, Our Daily Bread is recognized as a household phrase....

READ MORE

Rainer title lauded with 2014 award

News image

B&H Publishing Group has announced that Autopsy of a Deceased...

READ MORE

2015 Absolutely Gospel Music Award nominees announced

News image

Joseph Habedank and hit songwriter Kenna West each garnered eight...

READ MORE

Carpentree awarded licensing for 'Old Fashioned'

News image

Carpentree, Inc. is releasing four new canvases that support the...

READ MORE
100%
-
+
0
Show options

a