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NEWSLETTERS Current Issue ‘Son of God’ tracking for $22.5 million opening weekend
‘Son of God’ tracking for $22.5 million opening weekend PDF Print E-mail
Written by Jeremy Burns   
Friday, 28 February 2014 12:27 PM EST

SonOfGodMoviePoster-webAll signs are pointing to Son of God making a splash this weekend as it debuts in more than 3000 theaters nationwide Feb. 28. A considerable grassroots push from Christian retailers, churches, communities, and bloggers has helped the buzz for the movie explode in recent weeks, and according to ticket presales, trailer views, and increasing box office projections, all that buzz may pay off in big opening weekend numbers.

Projections issued by Boxoffice.com originally put Son of God at a $13 million opening weekend, but more recent estimates by Major Theater Chain (MTC) indicate the film could gross $22.5 million, according to Breitbart. This would put Son of God above the opening weekend performances of recent star-studded mainstream films such as Jack Ryan: Shadow Recruit and the RoboCop remake.

Faith Driven Consumer, the group behind the recent IstandWithPhil.com movement that helped reinstate Phil Robertson to Duck Dynasty, awarded Son of God a 4.5 star Faith-Friendly Film rating Feb. 28. Chris Stone, founder of the organization, said the movie will “perform strongly with Faith Driven Consumers” and that it “serves as a model for entertainment brands seeking to connect with faith audiences.”

Retailers, churches and communities have rallied around the movie, distributing free tickets to patrons, buying out screenings and spreading the word. Despite the film’s lack of high-powered stars, the film’s official trailer has garnered more than 3 million views on YouTube, and the grassroots buzz around the movie has resulted in regular coverage and interviews in the mainstream media during the past few weeks.

In kicking off what some have referred to as “Year of the Bible Movie” for Hollywood films, Son of God producers Mark Burnett and Roma Downey are hoping not only provide an outreach opportunity, but will also send a message that faith-based films have an enthusiastic following. The Russell Crowe-led Noah and Heaven is for Real, based on the 10-million-selling Thomas Nelson best-seller, are among the Biblical and faith-centered films coming to theaters this spring alone.

This year marks the tenth anniversary of The Passion of the Christ, the Mel Gibson-produced film that shocked the mainstream press with its $83.8 million opening weekend on its way to a $611.9 million worldwide box office take.

 

In this current issue:

Author Jane Kirkpatrick celebrates sales milestone

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Award-winning author Jane Kirkpatrick now has more than 1 million...

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Nielsen: Teens prefer print to e-books

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Teens are known to be early adopters of new technology...

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Religious presses see September sales boost

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Faith-based publishers saw sales rise in September, according to the...

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Author Don Gossett leaves legacy of praise

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Best-selling Whitaker House author Don Gossett died Wednesday, Dec. 10,...

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StowTown’s Wayne Haun visits Christian retailers

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StowTown Records co-founder Wayne Haun wears the many hats of...

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‘Library Journal’ announces Christian fiction awards

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Library Journal has named its Best Books 2014: Genre Fiction...

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IVP e-books recognized by Digital Book World

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InterVarsity Press (IVP) has been recognized by Digital Book World—the...

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‘Heaven Is for Real’ hits major sales milestone

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Heaven Is for Real: A Little Boy’s Astounding Story of...

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Parable retailers find success with Christmas promotion

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Christian retailers participating in the fourth annual 12 Days of...

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Retailers are ‘optimistic’ as sales rise in November

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Holiday shoppers took advantage of deep discounting and early sales...

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‘God’s Not Dead’ album goes Gold

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God’s Not Dead, the 2011 Inpop recording from GRAMMY-nominated Newsboys,...

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Glassdoor names Faithlife a top 10 company

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Growing tech companies are turning America’s stereotypical corporate culture on...

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