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NEWSLETTERS Current Issue ‘Son of God’ tracking for $22.5 million opening weekend
‘Son of God’ tracking for $22.5 million opening weekend PDF Print E-mail
Written by Jeremy Burns   
Friday, 28 February 2014 12:27 PM EST

SonOfGodMoviePoster-webAll signs are pointing to Son of God making a splash this weekend as it debuts in more than 3000 theaters nationwide Feb. 28. A considerable grassroots push from Christian retailers, churches, communities, and bloggers has helped the buzz for the movie explode in recent weeks, and according to ticket presales, trailer views, and increasing box office projections, all that buzz may pay off in big opening weekend numbers.

Projections issued by Boxoffice.com originally put Son of God at a $13 million opening weekend, but more recent estimates by Major Theater Chain (MTC) indicate the film could gross $22.5 million, according to Breitbart. This would put Son of God above the opening weekend performances of recent star-studded mainstream films such as Jack Ryan: Shadow Recruit and the RoboCop remake.

Faith Driven Consumer, the group behind the recent IstandWithPhil.com movement that helped reinstate Phil Robertson to Duck Dynasty, awarded Son of God a 4.5 star Faith-Friendly Film rating Feb. 28. Chris Stone, founder of the organization, said the movie will “perform strongly with Faith Driven Consumers” and that it “serves as a model for entertainment brands seeking to connect with faith audiences.”

Retailers, churches and communities have rallied around the movie, distributing free tickets to patrons, buying out screenings and spreading the word. Despite the film’s lack of high-powered stars, the film’s official trailer has garnered more than 3 million views on YouTube, and the grassroots buzz around the movie has resulted in regular coverage and interviews in the mainstream media during the past few weeks.

In kicking off what some have referred to as “Year of the Bible Movie” for Hollywood films, Son of God producers Mark Burnett and Roma Downey are hoping not only provide an outreach opportunity, but will also send a message that faith-based films have an enthusiastic following. The Russell Crowe-led Noah and Heaven is for Real, based on the 10-million-selling Thomas Nelson best-seller, are among the Biblical and faith-centered films coming to theaters this spring alone.

This year marks the tenth anniversary of The Passion of the Christ, the Mel Gibson-produced film that shocked the mainstream press with its $83.8 million opening weekend on its way to a $611.9 million worldwide box office take.

 

In this current issue:

2015 Absolutely Gospel Music Award nominees announced

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Carpentree gets licensing for 'Old Fashioned'

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Carta Jerusalem to partner with Hendrickson Publishers

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Carta Jerusalem, the long-established cartographic firm that holds the world’s...

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Tyndale House replies to Malarkey heaven story retraction

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Upon recently learning that the story of Alex Malarkey that...

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Supreme Court ruling draws fire from NRF

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The National Retail Federation has expressed disappointment at the U.S....

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Kregel Parable Christian Stores to close East Beltline location

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After 20 years in business, Kregel Parable Christian Stores has...

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Barbour authors make Vyrso top 15 watch list

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Barbour Publishing has announced that Josh McDowell and David R....

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Christian retailers indicate positive sales numbers for December

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Christian Retailers reported a lift in December sales and traffic,...

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Faithlife to release rare Jonathan Edwards works

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Faithlife, makers of Logos Bible Software, has partnered with Yale...

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Family Christian adds Graham Blanchard titles to sales lineup

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The largest national Christian bookstore chain, Family Christian, has picked...

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Memorial services to honor legendary Crouch

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A celebration of Andraé Crouch’s life will take place on...

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InterVarsity Press titles garner 2014 awards

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Leadership Journal and Hearts & Minds Books both honored a...

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