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NEWSLETTERS Current Issue ‘Son of God’ tracking for $22.5 million opening weekend
‘Son of God’ tracking for $22.5 million opening weekend PDF Print E-mail
Written by Jeremy Burns   
Friday, 28 February 2014 12:27 PM EST

SonOfGodMoviePoster-webAll signs are pointing to Son of God making a splash this weekend as it debuts in more than 3000 theaters nationwide Feb. 28. A considerable grassroots push from Christian retailers, churches, communities, and bloggers has helped the buzz for the movie explode in recent weeks, and according to ticket presales, trailer views, and increasing box office projections, all that buzz may pay off in big opening weekend numbers.

Projections issued by Boxoffice.com originally put Son of God at a $13 million opening weekend, but more recent estimates by Major Theater Chain (MTC) indicate the film could gross $22.5 million, according to Breitbart. This would put Son of God above the opening weekend performances of recent star-studded mainstream films such as Jack Ryan: Shadow Recruit and the RoboCop remake.

Faith Driven Consumer, the group behind the recent IstandWithPhil.com movement that helped reinstate Phil Robertson to Duck Dynasty, awarded Son of God a 4.5 star Faith-Friendly Film rating Feb. 28. Chris Stone, founder of the organization, said the movie will “perform strongly with Faith Driven Consumers” and that it “serves as a model for entertainment brands seeking to connect with faith audiences.”

Retailers, churches and communities have rallied around the movie, distributing free tickets to patrons, buying out screenings and spreading the word. Despite the film’s lack of high-powered stars, the film’s official trailer has garnered more than 3 million views on YouTube, and the grassroots buzz around the movie has resulted in regular coverage and interviews in the mainstream media during the past few weeks.

In kicking off what some have referred to as “Year of the Bible Movie” for Hollywood films, Son of God producers Mark Burnett and Roma Downey are hoping not only provide an outreach opportunity, but will also send a message that faith-based films have an enthusiastic following. The Russell Crowe-led Noah and Heaven is for Real, based on the 10-million-selling Thomas Nelson best-seller, are among the Biblical and faith-centered films coming to theaters this spring alone.

This year marks the tenth anniversary of The Passion of the Christ, the Mel Gibson-produced film that shocked the mainstream press with its $83.8 million opening weekend on its way to a $611.9 million worldwide box office take.

 

In this current issue:

Audiobook sales rise significantly in 2014

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The audiobook industry is continuing to expand in sales as...

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Thomas Nelson promotes senior marketing staff

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Thomas Nelson announced two senior marketing promotions July 24. Michael Aulisio...

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Jason Crabb honored with street name in hometown

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Jason Crabb was recently honored with a street name, “Jason...

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Glory Haus gourmet initiative helps the homeless

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Glory Haus’ new line, “Pickles with a Purpose,” launched earlier...

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'Today's King James' gains traction

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The Modern English Version (MEV) Bible is poised for sustained...

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CPE Murfreesboro event seeks to equip, engage retailers

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Christian Product Expo (CPE) returns Sept. 20-22 to “encourage, equip and...

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Anchor, Bridge-Logos announce new distribution agreement

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Anchor Distributors and Bridge-Logos have finalized a distribution and fulfillment...

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Social media now among the top customer acquisition channels

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Twenty-five percent of retailers cite Facebook as a top customer-acquisition...

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NRF predicts increased sales during second half of 2015

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The National Retail Federation (NRF) lowered its 2015 retail sales...

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'Southern Writers' honors Christian book cover design

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Two books by Christian-market publishers have won the Southern Writers 2015...

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Tyndale House victorious in abortion-pill court case

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A Bible publisher that challenged the Obama administration’s abortion-pill mandate...

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GMA research shows popularity of Christian music

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Christian and gospel music reached 215 million people and every...

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