Christian Retailing

NEWSLETTERS Current Issue Parable joins forces with Lifewater International
Parable joins forces with Lifewater International PDF Print E-mail
Written by Jeremy Burns   
Thursday, 20 February 2014 11:08 AM EST

Lifewater-webThe Parable Group and its family of retail partner stores have joined with Lifewater International, a Christian nonprofit water development organization, in a ministry-minded effort to eliminate water-borne disease and inadequate access to water across the globe.

“Every day, more than 1,800 children die due to preventable water-borne diseases,” said Steve Potratz, Parable’s founder and president. “Remarkably, in the course of bringing water, sanitation and hygiene to communities, Lifewater has been able to save lives as they work to restore physical health, engage in planting churches, teach micro-finance, improve nutrition, provide general education and ultimately bring the lost to Christ. We couldn’t be more privileged to partner with them in this great work.”

Parable has been in relationship with Lifewater International since 2007, but this is the first time they have joined together as a united front with their retail partner stores to spread the word to consumers about the world’s water and sanitation crisis.

“We are so excited to work with Christian retailers to provide water, health and hope to the poor,” said Justin Narducci, Lifewater’s CEO. “We are honored that retailers will be sharing our missional approach to water development—mWASH [missional Water Access Sanitation Hygene]—which combines the best in water access, sanitation and hygiene while proclaiming God’s all-encompassing and redeeming love for the poor.”

Parable will raise awareness for Lifewater’s rural water development program to customers via catalogs, emails, online and in stores from March through September this year and during the same timeframe for years to come.

This year, partner stores will be selling an exclusive CD, All Creatures of Our God & King, created by Lucid artists in support of Lifewater. Parable will make a donation to Lifewater for every unit sold, supplying water and hygiene solutions to a designated region of Ethiopia. In 2014, Parable also will also be matching donations contributed by store owners and customers up to a designated amount.

 
Read the Vacation Bible School 2014 guide

In this current issue:

Tyndale to publish novelization of ‘The Remaining’ horror film

News image

Tyndale House Publishers and Affirm Films have partnered for the...

READ MORE

Christian retailers plan to draw customers with Labor Day sales

News image

Family Christian Stores is among the Christian retail stores expecting...

READ MORE

Revell’s ‘Glimpses of Heaven’ makes ‘New York Times’ lists

News image

Glimpses of Heaven, a 2008 book by former hospice nurse...

READ MORE

Anchor partners with Worthy Latino for Spanish distribution

News image

Anchor Distributors and Worthy Latino have join forces to meet...

READ MORE

Lecrae, Bart Millard to Host 45th Annual GMA Dove Awards

News image

Christian hip-hop artist Lecrae and MercyMe frontman Bart Millard have...

READ MORE

Mark Driscoll Temporarily Steps Down From Pulpit

News image

Suspends Speaking, Publication After Charges FiledControversial Mars Hill Church Pastor...

READ MORE

Alpha Omega Names New President

News image

Christian curriculum publisher Alpha Omega Publications has named Denise Laudenbach...

READ MORE

Millions Expected to Head ‘Back to Church’ on Sept. 21

News image

More than 30,000 U.S. churches expect to welcome more 3...

READ MORE

Coach Bobby Bowden Pens New Book on Faith, Plans Book Signings in FL

News image

Former Florida State University head football coach Bobby Bowden will...

READ MORE

Denver Gift Show More Than Doubles Buyer Attendance Over Last Year

News image

Rocky Mountain Gift Show Introduces ‘Smoking Accessories & Gifts’ at...

READ MORE

Back-to-School Shoppers Use Coupons, Delay Purchases to Get the Best Deals

News image

Even as the first school bells ring around the nation,...

READ MORE

ALS ‘Ice Bucket’ Challenge an Unprecedented Viral Hit, Christian Celebs Get Wet for the Cause

News image

Social Media Campaign Sensation Raises $41.8 million in 3 WeeksCasting...

READ MORE
100%
-
+
0
Show options

a