Christian Retailing

NEWSLETTERS Current Issue Parable joins forces with Lifewater International
Parable joins forces with Lifewater International PDF Print E-mail
Written by Jeremy Burns   
Thursday, 20 February 2014 11:08 AM EST

Lifewater-webThe Parable Group and its family of retail partner stores have joined with Lifewater International, a Christian nonprofit water development organization, in a ministry-minded effort to eliminate water-borne disease and inadequate access to water across the globe.

“Every day, more than 1,800 children die due to preventable water-borne diseases,” said Steve Potratz, Parable’s founder and president. “Remarkably, in the course of bringing water, sanitation and hygiene to communities, Lifewater has been able to save lives as they work to restore physical health, engage in planting churches, teach micro-finance, improve nutrition, provide general education and ultimately bring the lost to Christ. We couldn’t be more privileged to partner with them in this great work.”

Parable has been in relationship with Lifewater International since 2007, but this is the first time they have joined together as a united front with their retail partner stores to spread the word to consumers about the world’s water and sanitation crisis.

“We are so excited to work with Christian retailers to provide water, health and hope to the poor,” said Justin Narducci, Lifewater’s CEO. “We are honored that retailers will be sharing our missional approach to water development—mWASH [missional Water Access Sanitation Hygene]—which combines the best in water access, sanitation and hygiene while proclaiming God’s all-encompassing and redeeming love for the poor.”

Parable will raise awareness for Lifewater’s rural water development program to customers via catalogs, emails, online and in stores from March through September this year and during the same timeframe for years to come.

This year, partner stores will be selling an exclusive CD, All Creatures of Our God & King, created by Lucid artists in support of Lifewater. Parable will make a donation to Lifewater for every unit sold, supplying water and hygiene solutions to a designated region of Ethiopia. In 2014, Parable also will also be matching donations contributed by store owners and customers up to a designated amount.

 
Read the Vacation Bible School 2014 guide

In this current issue:

Kendrick Brothers wrap first film independent of Sherwood Pictures

News image

Alex and Stephen Kendrick—creators of hit faith films Fireproof and...

READ MORE

Former Gospel Light President Bill Greig launches new Churchgrowth.org company

News image

Former Gospel Light President Bill Greig III and his wife,...

READ MORE

Bobby Bowden, Darrell Waltrip to appear at LifeWay's The Main Event

News image

LifeWay’s Conference for Men known as “The Main Event” will...

READ MORE

Novelist Wanda Brunstetter to visit Pennsylvania stores

News image

New York Times best-selling author Wanda E. Brunstetter will visit Pennsylvania...

READ MORE

Publicists: Inform retailers of your fall releases

News image

Christian Retailing magazine is requesting product information on October and...

READ MORE

About a Mile garners 2014’s highest-selling debut from new artist

News image

Adam, Luke and Levi Klutinoty—three brothers collectively known as About...

READ MORE

Box-office hit ‘Heaven Is for Real’ now in Christian retail stores

News image

Heaven Is for Real landed on Christian retail-store shelves July...

READ MORE

Trevin Wax named to CT’s millennial influencer list

News image

B&H Publishing Group author Trevin Wax was named to Christianity...

READ MORE

Barbour Publishing signs contract with Josh McDowell

News image

Barbour Publishing has announced it has signed a contract with...

READ MORE

NRF expects stronger second half of retail year

News image

The National Retail Federation on Wednesday lowered its retail sales...

READ MORE

Shoppers say back-to-school shopping is best in-store

News image

Students soon will be headed back to school (BTS), and...

READ MORE

Serial robber hits Family Christian’s Fresno store

News image

Police in Fresno, California, are looking for a man allegedly...

READ MORE
100%
-
+
0
Show options

a