Christian Retailing

NEWSLETTERS Current Issue Parable joins forces with Lifewater International
Parable joins forces with Lifewater International PDF Print E-mail
Written by Jeremy Burns   
Thursday, 20 February 2014 11:08 AM EST

Lifewater-webThe Parable Group and its family of retail partner stores have joined with Lifewater International, a Christian nonprofit water development organization, in a ministry-minded effort to eliminate water-borne disease and inadequate access to water across the globe.

“Every day, more than 1,800 children die due to preventable water-borne diseases,” said Steve Potratz, Parable’s founder and president. “Remarkably, in the course of bringing water, sanitation and hygiene to communities, Lifewater has been able to save lives as they work to restore physical health, engage in planting churches, teach micro-finance, improve nutrition, provide general education and ultimately bring the lost to Christ. We couldn’t be more privileged to partner with them in this great work.”

Parable has been in relationship with Lifewater International since 2007, but this is the first time they have joined together as a united front with their retail partner stores to spread the word to consumers about the world’s water and sanitation crisis.

“We are so excited to work with Christian retailers to provide water, health and hope to the poor,” said Justin Narducci, Lifewater’s CEO. “We are honored that retailers will be sharing our missional approach to water development—mWASH [missional Water Access Sanitation Hygene]—which combines the best in water access, sanitation and hygiene while proclaiming God’s all-encompassing and redeeming love for the poor.”

Parable will raise awareness for Lifewater’s rural water development program to customers via catalogs, emails, online and in stores from March through September this year and during the same timeframe for years to come.

This year, partner stores will be selling an exclusive CD, All Creatures of Our God & King, created by Lucid artists in support of Lifewater. Parable will make a donation to Lifewater for every unit sold, supplying water and hygiene solutions to a designated region of Ethiopia. In 2014, Parable also will also be matching donations contributed by store owners and customers up to a designated amount.

 

In this current issue:

CBA recasts retail show to unite Christian products industry

News image

From content creators to church bookstore managers, the Christian products...

READ MORE

Gift exhibitors pleased with buyers’ response at Unite 2016

News image

Gift vendors report mostly positive experience at Unite 2016, although...

READ MORE

New Voskamp, Cahn titles headline upcoming releases

News image

Exhibitors at Unite 2016 promoted key upcoming book and Bible...

READ MORE

CBA proposes new business model for member retailers

News image

CBA and Content Road Media have joined in a strategic...

READ MORE

Hip-hop, science fiction cited as Christian product trends

News image

CBA’s Christian Product Trends workshop gave retailers attending Unite 2016...

READ MORE

Nielsen research, panel review state of Christian market

News image

Four of the Christian products industry’s CEOs shared their thoughts...

READ MORE

Targeted marketing, data tracking help Parable, Covenant stores

News image

The Parable Group and Covenant Group make targeted marketing and...

READ MORE

Logos group names Walter Wangerin Author of the Year

News image

Best-selling author Walter Wangerin was named Author of the Year...

READ MORE

DaySpring director highlights need for ‘real’ customer connections

News image

Christian retail customers long for community, says DaySpring Brand Director...

READ MORE

CBA honors international publisher with Lifetime Achievement Award

News image

CBA honored Jean-Luc Cosnard, a Christian publishing innovator and former...

READ MORE

James Rubart wins Christy Award Book of the Year

News image

The 2016 Christy Award winners were announced Monday in a much...

READ MORE

Christian retailers encouraged to 'stand and engage'

News image

Christian retailers and suppliers were called to "Stand and Engage"...

READ MORE
100%
-
+
0
Show options

a