Christian Retailing

NEWSLETTERS Current Issue Parable joins forces with Lifewater International
Parable joins forces with Lifewater International PDF Print E-mail
Written by Jeremy Burns   
Thursday, 20 February 2014 11:08 AM EST

Lifewater-webThe Parable Group and its family of retail partner stores have joined with Lifewater International, a Christian nonprofit water development organization, in a ministry-minded effort to eliminate water-borne disease and inadequate access to water across the globe.

“Every day, more than 1,800 children die due to preventable water-borne diseases,” said Steve Potratz, Parable’s founder and president. “Remarkably, in the course of bringing water, sanitation and hygiene to communities, Lifewater has been able to save lives as they work to restore physical health, engage in planting churches, teach micro-finance, improve nutrition, provide general education and ultimately bring the lost to Christ. We couldn’t be more privileged to partner with them in this great work.”

Parable has been in relationship with Lifewater International since 2007, but this is the first time they have joined together as a united front with their retail partner stores to spread the word to consumers about the world’s water and sanitation crisis.

“We are so excited to work with Christian retailers to provide water, health and hope to the poor,” said Justin Narducci, Lifewater’s CEO. “We are honored that retailers will be sharing our missional approach to water development—mWASH [missional Water Access Sanitation Hygene]—which combines the best in water access, sanitation and hygiene while proclaiming God’s all-encompassing and redeeming love for the poor.”

Parable will raise awareness for Lifewater’s rural water development program to customers via catalogs, emails, online and in stores from March through September this year and during the same timeframe for years to come.

This year, partner stores will be selling an exclusive CD, All Creatures of Our God & King, created by Lucid artists in support of Lifewater. Parable will make a donation to Lifewater for every unit sold, supplying water and hygiene solutions to a designated region of Ethiopia. In 2014, Parable also will also be matching donations contributed by store owners and customers up to a designated amount.

 

In this current issue:

Winning bidder plans to keep Family Christian Stores open

News image

Family Christian Stores will likely keep its doors open, assuming...

READ MORE

Mark Kuyper departs ECPA post

News image

ECPA announced May 26 that President/CEO Mark Kuyper has accepted...

READ MORE

Kerusso to launch 'War Room' product line

News image

Kerusso has announced a new partnership with the Kendrick Brothers,...

READ MORE

New LifeWay partnership to provide Bibles in China

News image

A new campaign from LifeWay Christian Stores and Tyndale House...

READ MORE

The Perrys' Tracy Stuffle named 'Living Legend'

News image

StowTown Records' The Perrys has announced that the group's bass...

READ MORE

Report: LifeWay eyes site for new headquarters

News image

LifeWay Christian Resources has entered talks to purchase a 1.6-acre...

READ MORE

2015 ICRS to expand international offerings

News image

An expanded international program at the 2015 International Christian Retail...

READ MORE

Chris Tomlin marks biggest tour yet with CURE partnership

News image

More than 200,000 people attended GRAMMY-winner Chris Tomlin's Love Ran Red Tour...

READ MORE

Award-winning author Vicki Courtney signs multi-book deal

News image

B&H Kids, the children’s imprint of B&H Publishing Group, has...

READ MORE

B&H, LifeWay take home six SEPA Awards

News image

B&H Español and LifeWay Español won a combined six awards...

READ MORE

CR Update takes Memorial Day break

News image

The Christian Retailing Update newsletter will not sent Monday, May...

READ MORE

Industry veteran joins Eerdmans as new editor-in-chief

News image

William B. Eerdmans Publishing Company, an independent family-owned publisher since...

READ MORE
100%
-
+
0
Show options

a