Christian Retailing

NEWSLETTERS Current Issue NRF: Holiday retail sales growth right on target
NRF: Holiday retail sales growth right on target PDF Print E-mail
Written by Jeremy Burns   
Tuesday, 14 January 2014 05:00 PM EST

MatthewShay-NRF-WebSevere winter weather did not dampen December retail sales as shoppers took advantage of heavy promotions and last-minute deals. December retail sales, which excludes automobiles, gas stations and restaurants, increased 0.4% seasonally adjusted month-to-month, and 4.6% unadjusted year-over-year, according to the National Retail Federation (NRF).

Total holiday retail sales, which includes November and December sales, increased 3.8% to $601.8 billion, which was in line with NRF’s projected forecast of 3.9% and $602.1 billion. In addition, non-store holiday sales, which is an indicator of online and e-commerce sales, grew 9.3% to $95.7 billion.

“Despite facing a truncated holiday season, severe weather and shaky consumer confidence, retailers rose to the challenge and executed their strategies with proven success,” NRF President and CEO Matthew Shay said. “Today’s holiday sales numbers are a testament to a resilient industry that knows what their customers want, when they want it and how they want to get it. Considering that retail sales are an important barometer when measuring the overall health of our national economy, this report provides a level of true optimism that the recovery is picking up steam, and once again, retail leads the way.”

December retail sales, released Jan. 14 by the U.S. Census Bureau, which includes categories such as automobiles, gasoline stations and restaurants, increased 0.2% seasonally adjusted month-to-month and 4.1% adjusted year-over-year.

The category including book, music, hobby and sporting goods stores decreased 0.6% seasonally adjusted month-to-month, yet increased 5.8% unadjusted year-over-year.

“Retail sales have been volatile all year and the holiday shopping season was no exception,” NRF Chief Economist Jack Kleinhenz said. “Solid job growth in the months of October and November led to a more confident consumer and healthy holiday shopping season for many retailers. While economic and policy uncertainties remain, the economy seems set for steady growth in the new year.

“Undoubtedly, some of the increase came at the expense of margin,” added Kleinhenz. “Retailers are still stressed and a long-term promotional environment may actually hurt the bottom line. As consumer confidence grows, there will be less need for retailers to heavily promote and discount their offerings.”

 
Read the Vacation Bible School 2014 guide

In this current issue:

Former Gospel Light President Bill Greig launches new Churchgrowth.org company

News image

Former Gospel Light President Bill Greig III and his wife,...

READ MORE

Bobby Bowden, Darrell Waltrip to appear at LifeWay's The Main Event

News image

LifeWay’s Conference for Men known as “The Main Event” will...

READ MORE

Novelist Wanda Brunstetter to visit Pennsylvania stores

News image

New York Times best-selling author Wanda E. Brunstetter will visit Pennsylvania...

READ MORE

Publicists: Inform retailers of your fall releases

News image

Christian Retailing magazine is requesting product information on October and...

READ MORE

About a Mile garners 2014’s highest-selling debut from new artist

News image

Adam, Luke and Levi Klutinoty—three brothers collectively known as About...

READ MORE

Box-office hit ‘Heaven Is for Real’ now in Christian retail stores

News image

Heaven Is for Real landed on Christian retail-store shelves July...

READ MORE

Trevin Wax named to CT’s millennial influencer list

News image

B&H Publishing Group author Trevin Wax was named to Christianity...

READ MORE

Barbour Publishing signs contract with Josh McDowell

News image

Barbour Publishing has announced it has signed a contract with...

READ MORE

NRF expects stronger second half of retail year

News image

The National Retail Federation on Wednesday lowered its retail sales...

READ MORE

Shoppers say back-to-school shopping is best in-store

News image

Students soon will be headed back to school (BTS), and...

READ MORE

Serial robber hits Family Christian’s Fresno store

News image

Police in Fresno, California, are looking for a man allegedly...

READ MORE

Amazon launches Kindle Unlimited subscription service

News image

Amazon.com introduced on July 18 Kindle Unlimited—a new subscription service...

READ MORE
100%
-
+
0
Show options

a