Christian Retailing

NEWSLETTERS Current Issue ‘Happy Wives Club’ book debuts amid huge online following
‘Happy Wives Club’ book debuts amid huge online following PDF Print E-mail
Written by Jeremy Burns   
Thursday, 09 January 2014 12:37 PM EST

HappyWivesClub-webThomas Nelson released Tuesday, Jan. 7, Happy Wives Club, the debut book by highly successful blogger Fawn Weaver. Weaver already has a tremendous established following from her blog, also called Happy Wives Club, which is one of the most engaged non-celebrity online communities.

The community is comprised of more than 500,000 “happy wives” from more than 110 countries and is heavily engaged in liking, commenting, and sharing her posts on Facebook, Twitter, Pinterest and her blog.  During the week of Dec. 30 - Jan. 5, her Facebook reach included more than 24 million users, and more than 2.7 million people were “engaged” in her posts, according to stats from a recent press release about the book.

Weaver expects close to 1,000 bloggers to join her It’s All About Love blog tour this week by writing on their own blogs in support of the Happy Wives Club book launch. When the tour began Monday, hundreds of bloggers had already signed up to participate.

The book chronicles one woman undertaking a worldwide search to learn the secrets of a great marriage—and finds one foundational truth that could change everything. From lessons learned on this journey, Mrs. Weaver conveys that a happy marriage is within reach for anyone who wants it.

 

In this current issue:

CBA recasts retail show to unite Christian products industry

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From content creators to church bookstore managers, the Christian products...

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Gift exhibitors pleased with buyers’ response at Unite 2016

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Gift vendors report mostly positive experience at Unite 2016, although...

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New Voskamp, Cahn titles headline upcoming releases

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Exhibitors at Unite 2016 promoted key upcoming book and Bible...

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CBA proposes new business model for member retailers

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CBA and Content Road Media have joined in a strategic...

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Hip-hop, science fiction cited as Christian product trends

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CBA’s Christian Product Trends workshop gave retailers attending Unite 2016...

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Nielsen research, panel review state of Christian market

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Four of the Christian products industry’s CEOs shared their thoughts...

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Targeted marketing, data tracking help Parable, Covenant stores

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The Parable Group and Covenant Group make targeted marketing and...

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Logos group names Walter Wangerin Author of the Year

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Best-selling author Walter Wangerin was named Author of the Year...

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DaySpring director highlights need for ‘real’ customer connections

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Christian retail customers long for community, says DaySpring Brand Director...

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CBA honors international publisher with Lifetime Achievement Award

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CBA honored Jean-Luc Cosnard, a Christian publishing innovator and former...

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James Rubart wins Christy Award Book of the Year

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The 2016 Christy Award winners were announced Monday in a much...

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Christian retailers encouraged to 'stand and engage'

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Christian retailers and suppliers were called to "Stand and Engage"...

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