Christian Retailing

NEWSLETTERS Current Issue Harvest House moves to Genesis Marketing Group
Harvest House moves to Genesis Marketing Group PDF Print E-mail
Written by Jeremy Burns   
Wednesday, 08 January 2014 04:33 PM EST

HarvestHouseNew-webIn a move driven by long-term sales strategies at the corporate and field levels, Harvest House Publishers announced Monday that it has begun a new partnership with Genesis Marketing Group for sales representation services to the independent Christian retail market. The change to Genesis was complete as of November 2013, but begins in earnest this month.

Genesis Marketing Group, based in Greenville, SC, has more than 30 years of industry experience. The company was responsible for sales to more than 1,000 independent book and gift stores across the country in 2012. Genesis also represents other vendors such as Howard Books, Gospel Light and Gregg Gift Company.

“We are thrilled to be working with David George and his team at Genesis,” said Shane White, senior sales manager for Harvest House’s CBA division. “It has been a joy to get to know their staff and we are looking forward to a long and successful partnership.”

“Two qualities in particular made a huge impression on me during our initial conversations,” said David George, president of Genesis. “The first was their commitment to publishing Christ-honoring and biblically accurate titles. The second was their emphasis on relationships both within the company itself and when conducting business. These two specific traits make for an ideal partnership.”

“We have just begun our new relationship with Genesis Marketing Group, and we couldn’t be more pleased with their genuine enthusiasm for our books, their early sales performance on our behalf and their passionate commitment to excellence in all their sales endeavors,” said Bob Hawkins, Jr., president of Harvest House. “We very much look forward to an exciting 2014 and beyond with the entire Genesis team.”

 

In this current issue:

‘God and Donald Trump’ explores spiritual aspects of his miracle victory

News image

Donald Trump is six months into the U.S. presidency, and...

READ MORE

Marketing executive Lucy Diaz Kurz rejoins Charisma House

News image

Lucy Diaz Kurz has rejoined the Charisma House book group...

READ MORE

CBA, retail partners launch 'Get It Local Today'

News image

In a cooperative industry project, CBA will provide Christian stores...

READ MORE

Exhibitors mostly positive about quieter Unite 2017

News image

CBA's Unite 2017 in Cincinnati had an intentionally smaller footprint...

READ MORE

Christian illusionists entertain, inspire at CBA's 'Envision the Legacy' banquet

News image

CBA’s Unite 2017 drew show attendees to a Duke Energy...

READ MORE

Filmmakers showcase new movies, related products at Unite

News image

CBA's Unite show hosted some of 2017's most exciting Christian...

READ MORE

Logos Bookstores announces 2017 award winners

News image

The Association of Logos Bookstores announced this year’s Books, Author...

READ MORE

Unite show opener encourages Christian retailers

News image

CBA kicked off the Unite 2017 convention in Cincinnati with...

READ MORE

Workshops cover why and what of Christian retail

News image

CLC executive Dave Almack believes strongly in the Christian retail...

READ MORE

CBA shares State of the Industry Report at Unite 2017

News image

Eric Grimm, CBA’s director of communications, gave retailers plenty of...

READ MORE

AWSA announces Golden Scroll winners

News image

Advanced Writers and Speakers Association (AWSA) announced the winners of...

READ MORE

Kregel, Gilead partner in new fiction publishing initiative

News image

Jerry Kregel, executive vice president of publishing, Kregel Publications, and...

READ MORE
100%
-
+
0
Show options

a