Christian Retailing

NEWSLETTERS Current Issue Harvest House moves to Genesis Marketing Group
Harvest House moves to Genesis Marketing Group PDF Print E-mail
Written by Jeremy Burns   
Wednesday, 08 January 2014 04:33 PM EST

HarvestHouseNew-webIn a move driven by long-term sales strategies at the corporate and field levels, Harvest House Publishers announced Monday that it has begun a new partnership with Genesis Marketing Group for sales representation services to the independent Christian retail market. The change to Genesis was complete as of November 2013, but begins in earnest this month.

Genesis Marketing Group, based in Greenville, SC, has more than 30 years of industry experience. The company was responsible for sales to more than 1,000 independent book and gift stores across the country in 2012. Genesis also represents other vendors such as Howard Books, Gospel Light and Gregg Gift Company.

“We are thrilled to be working with David George and his team at Genesis,” said Shane White, senior sales manager for Harvest House’s CBA division. “It has been a joy to get to know their staff and we are looking forward to a long and successful partnership.”

“Two qualities in particular made a huge impression on me during our initial conversations,” said David George, president of Genesis. “The first was their commitment to publishing Christ-honoring and biblically accurate titles. The second was their emphasis on relationships both within the company itself and when conducting business. These two specific traits make for an ideal partnership.”

“We have just begun our new relationship with Genesis Marketing Group, and we couldn’t be more pleased with their genuine enthusiasm for our books, their early sales performance on our behalf and their passionate commitment to excellence in all their sales endeavors,” said Bob Hawkins, Jr., president of Harvest House. “We very much look forward to an exciting 2014 and beyond with the entire Genesis team.”

 
Read the Vacation Bible School 2014 guide

In this current issue:

Multimillion-selling ‘90 Minutes in Heaven’ to get 10th-anniversary edition

News image

Baker Publishing Group is celebrating sales of more than 6...

READ MORE

Country star Josh Turner to hold debut book signing at LifeWay

News image

Country music superstar Josh Turner will sign copies of his first book,...

READ MORE

Crossway, LifeWay send ESV Bibles to Liberia

News image

Crossway has partnered with LifeWay and Together for the Gospel (T4G)...

READ MORE

Baker Publishing Group to acquire Regal Books

News image

Gospel Light has entered into a Letter of Intent to...

READ MORE

Send The Light Distribution celebrates 40 years

News image

Send The Light Distribution is launching a year of celebration...

READ MORE

Convergent Books plans pro-gay book

News image

Convergent Books, an imprint of Random House's Crown Publishing Group,...

READ MORE

Retail sales spring up in March as winter weather ebbs

News image

Warmer spring weather spurred continued consumer spending and activity last...

READ MORE

Logos Bible Software partners with Church Publishing

News image

Logos Bible Software has announced a new partnership with Church...

READ MORE

Reach Records joins New Day Christian Distributors

News image

New Day Christian Distributors has added Reach Records to its...

READ MORE

LifeWay store hosts release party for The Perrys

News image

The Perrys launched their debut StowTown Records project, Into His Presence...

READ MORE

Nick Vujicic to offer hugs in Times Square for book launch

News image

Nick Vujicic will be launching Stand Strong (WaterBrook Press) with...

READ MORE

Needtobreathe to perform on ‘Late Show,’ ‘Ellen’

News image

Needtobreathe is gearing up for some high-profile performances to support the...

READ MORE
100%
-
+
0
Show options

a