|Harvest House moves to Genesis Marketing Group|
|Written by Jeremy Burns|
|Wednesday, 08 January 2014 04:33 PM EST|
In a move driven by long-term sales strategies at the corporate and field levels, Harvest House Publishers announced Monday that it has begun a new partnership with Genesis Marketing Group for sales representation services to the independent Christian retail market. The change to Genesis was complete as of November 2013, but begins in earnest this month.
Genesis Marketing Group, based in Greenville, SC, has more than 30 years of industry experience. The company was responsible for sales to more than 1,000 independent book and gift stores across the country in 2012. Genesis also represents other vendors such as Howard Books, Gospel Light and Gregg Gift Company.
“We are thrilled to be working with David George and his team at Genesis,” said Shane White, senior sales manager for Harvest House’s CBA division. “It has been a joy to get to know their staff and we are looking forward to a long and successful partnership.”
“Two qualities in particular made a huge impression on me during our initial conversations,” said David George, president of Genesis. “The first was their commitment to publishing Christ-honoring and biblically accurate titles. The second was their emphasis on relationships both within the company itself and when conducting business. These two specific traits make for an ideal partnership.”
“We have just begun our new relationship with Genesis Marketing Group, and we couldn’t be more pleased with their genuine enthusiasm for our books, their early sales performance on our behalf and their passionate commitment to excellence in all their sales endeavors,” said Bob Hawkins, Jr., president of Harvest House. “We very much look forward to an exciting 2014 and beyond with the entire Genesis team.”