|Casscom Media builds partnerships, becomes ‘full publisher’|
|Written by Christine D. Johnson|
|Monday, 07 October 2013 09:24 AM EDT|
Casscom Media is building its business through key partnerships, including an agreement with Scandinavia Publishing House.
Specializing in the co-production of such products as children’s Bibles and gift books, Scandinavia is “one of the largest publishers of children’s Christian products in the world,” said Don Greve, vice president of marketing at Greenville, Texas-based Casscom, which is perhaps best known for its work duplicating the King James audio Bible narrated by Alexander Scourby.
Six years ago, Casscom President Dwain Moyer rehired Greve, who was involved in Casscom’s founding, to “move Casscom to a new level in the marketplace that’s changing,” Greve told Christian Retailing.
“We’ve become a full publisher with Scandinavia, with Rick Green, with Jim Stovall, different people that publish different things that are really powerful for the Christian market,” Greve said. “We provide the fulfillment and we provide the marketing and we provide the art. We’ll do any aspect of it except the creative portion, which somebody else does, and then we join with them.”
Clearly committed to the Christian retailer, Casscom reported a successful show with three of its reps busy writing orders from stores at last month’s CPE Murfreesboro hosted by Munce Group outside of Nashville.
“We think the retailer today is under great stress, stress that’s coming from Internet marketers that are kind of like pirates,” Greve said. “They steal other people’s business and they don’t really do anything to help the marketplace, and they don’t have the overhead that brick-and-mortar stores have.”
Greve said that Casscom aims “to take high-quality products and keep our customers competitive so that it is a fact that you can go to their retail brick-and-mortar store and buy for an amount maybe even less than what’s sold on the Internet, but certainly they can be competitive with it. It isn’t that people don’t like to buy at brick-and-mortar stores, they just don’t want to pay extra for the privilege, so it’s our commitment to provide quality products at bargain and fair prices that our retailers can make money on and do well.”