|Walking exclamation point draws attention to ‘Crazy Busy’ book|
|Written by Jeremy Burns|
|Tuesday, 01 October 2013 04:24 PM EDT|
Residents of Chicago got a pleasant surprise on the way to work last week, thanks to a unique promotion Crossway employees did for Kevin DeYoung’s Crazy Busy: A (Mercifully) Short Book About a (Really) Big Problem.
On Sept. 24, armed with flyers and more than 1,000 packets of Starbucks Via, a group of Crossway employees hit the streets of Chicago to promote DeYoung’s Crazy Busy. The team stood outside a key transportation hub to greet the morning rush-hour crowd with the gift of free coffee, conversation and a man dressed as an exclamation point.
The life-sized punctuation mark—the key icon from the Crazy Busy book cover—garnered attention as he walked Chicago’s streets waving, giving high-fives and posing for pictures with passersby.
“It was fun to share Kevin’s important book in a creative way and to bring a smile to many before their workdays started,” James Kinnard, executive director of marketing at Crossway. “We believe Crazy Busy will help people in Chicago and around the world find deep, lasting hope in the midst of their busy lives.”
Crossway is also offering a free e-book version of the Crazy Busy as well as a free digital study guide to all customers who buy a physical copy of the book before Oct. 4. Customers can email a copy of their receipt to email@example.com to redeem this offer. The first 1,000 customers to take advantage of this offer will also win the digital copy of DeYoung’s next book, Taking God At His Word, set to be released April 30, 2014.
For more information about the giveaway, check out www.crossway.org/blog/2013/09/crazy-busy-giveaway/.