|LifeWay, B&H Publishing leaders address changes in publishing|
|Written by Jeremy Burns|
|Monday, 09 September 2013 05:00 PM EDT|
Thom S. Rainer, president and CEO for LifeWay Christian Resources, offered reflections and positive news to company trustees at their regular fall meeting, held Aug. 26-27 at Ridgecrest Conference Center in North Carolina.
“Significant changes have taken place at LifeWay over the last eight years,” Rainer said. “Had we not made these changes, LifeWay would be in serious trouble today.”
Rainer described the challenges of coping with an increasingly digital world and the “great economic recession.” He also cited numerous recent examples of growth in the sale of LifeWay resources, including the reverse of a 29-year decline in sales of ongoing Bible study curriculum.
“The resources that provide more ministry to more churches and individuals than anything else LifeWay produces declined for nearly 30 years, but have now increased four quarters in a row,” Rainer said. “That is an incredible blessing of God.”
LifeWay Christian Resources is the parent company to LifeWay Christian Stores and B&H Publishing Group, among other entities.
Selma Wilson, vice president of B&H, also addressed the trustee meeting and expressed her gratefulness for God's favor in allowing B&H resources to reach not only the Christian market, but also the mainstream arena.
“The mass market wants more of Fifty Shades of Grey, vampires, demons and the dark side,” Wilson said. “God is giving us opportunities to put the gospel right in the middle of the mass market.”
Wilson also announced that B&H has received several Christian publishing awards.
“Those awards allow us to go into the broader marketplace with greater credibility so we can advance the gospel both here and around the world,” Wilson said.
B&H products are now sold in 70 countries across the globe.