|Nielsen acquires Bowker products in 'evolving media landscape'|
|Written by Eric Tiansay|
|Wednesday, 28 August 2013 08:03 AM EDT|
Global information and measurement company Nielsen has signed an agreement to acquire R.R. Bowker's Business Intelligence and Commerce Solutions products. The acquisition includes Pubtrack Christian data, which is used by the Evangelical Christian Publishers Association.
The acquisition will build on Nielsen's existing global book intelligence by adding enhanced offerings in transaction services, sales measurement and analysis, Bowker officials said.
"We are committed to elevating the global book industry's understanding of print and digital book measurement and discovery within an evolving media landscape," said Jonathan Nowell, president of Nielsen Book. "Bowker has developed first-rate book analytic solutions, which offer a great complement to Nielsen's existing solutions for the book industry. We are excited to welcome Bowker's team to Nielsen, and we will work together to provide our clients with the measurement, tools, insights and linked commerce solutions needed to exceed their current and future expectations."
Kurt Sanford, CEO of ProQuest, an affiliate of Bowker, added: "By bringing together Nielsen and Bowker analytic services, book publishers will receive the critical data they require to navigate the transition to digital-first publishing, through one tool set from one source, significantly simplifying the collection of business intelligence."
Besides Pubtrack Christian, Bowker products that will be available as part of the Nielsen Book portfolio include PubTrack Digital, PubTrack Higher-Ed, Bowker Market Research Books & Consumers, Global Ebook Monitor, PubEasy and Pubnet. The Nielsen Book portfolio currently includes BookData, BookNet, Registration Agencies and BookScan.