Christian Retailing

High-cost mistake 'showcases' Logos' values, benefits customers Print Email
Written by Eric Tiansay   
Tuesday, 13 August 2013 11:02 AM America/New_York

Logos Bible Software recently made a $40,000 mistake, but company officials owned up to it, blessing customers with free products.

During the Aug. 3-4 weekend, a technical mistake set Logos' web prices for dozens of products to zero.

"The mistake was identified quickly, and our team worked to fix the error," Logos President and CEO Bob Pritchett wrote in a blog. "In the meantime, dozens of customers placed orders for free product worth $40,000. Since then, we've heard from some customers asking if they needed to return the free products, and a few employees have wondered if we should re-lock these unintended product giveaways.

"The answer to both questions is no!" he added. "We made a mistake. We own it, we learn from it, and we welcome the chance to show our employees and our customers that we mean what we say about our values and 'The Logos Way.' "

Logos received praise for the move.

"Your honesty and integrity is awesome," Launa George said in response to Pritchett's blog. "In today's society, it is highly unusual to find a company that stands by its word! Kudos for you! I was not one of the lucky few [customers]. However, it is solidly formed in my mind that I would prefer to do business with people to stand by the Lord's ideals no matter the consequences."

Pritchett noted that the mistake "lets us showcase our values."

"From our Employee Handbook and Corporate Culture Guide: Logos accepts mistakes as part of learning," he said. "Interactions with our company should involve occasional pleasant surprises. Free stuff is a pleasant surprise!"