Christian Retailing

NEWSLETTERS Current Issue Duck Commander products 'critical' to Christian retail
Duck Commander products 'critical' to Christian retail PDF Print E-mail
Written by Eric Tiansay   
Tuesday, 26 March 2013 12:00 AM EDT

The Truth Matters blog has proclaimed that "America needs" A&E TV's popular reality show Duck Dynasty, the subject of the upcoming cover story in the May issue of Christian Retailing.

The show features the Robertson family, who transformed their home-grown, duck-call business in Louisiana into a multimillion-dollar sporting empire, while staying grounded in faith and family values.

Gifts and books tied to Duck Commander have been released, including The Duck Commander Family (Howard Books) by Willie Robertson, who serves as CEO of Duck Commander and Buck Commander, and his wife, Korie—daughter of former Howard Books Publisher John Howard, who also now works at the company.

"The Duck Commander products and books are critical to Christian retail because the whole family is Christ-oriented and wants the gospel presented to all," Howard, contract administrator for Duck Commander, told Christian Retailing.

Duck Dynasty's first two seasons are available on DVD from Thomas Nelson through its partnership with Lionsgate. Additionally, New Day Christian Distributors distributes Duck Commander's "Faith-Family-Ducks" products, which include mesh hats, license plates, can coolers, key chains and more.

"The Robertson family provides a taste of salt and a glimpse of light for our culture," Eric Douglas, a Kentucky pastor and college instructor, wrote "5 Reasons America Needs Duck Dynasty" on his Truth Matters blog. "In a culture that is tasteless and dark, Duck Dynasty is a show that is well-able to influence us in a positive way."

Douglas praised the show because of its emphasis on family, work, clean humor, the fact that men are men and women are women, and public prayer.

"With Duck Dynasty, you do not see TV evangelists," he said. "What you will taste is salt and what you will see is light."

Click here to read two Duck Dynasty entries on the Truth Matters blog.

Click here to order Duck Dynasty DVDs from Thomas Nelson.

 
Read the Vacation Bible School 2014 guide

In this current issue:

‘Living Bible’ to receive first-ever Quadruple Diamond Award

News image

The Evangelical Christian Publishers Association (ECPA) will present Diamond Awards...

READ MORE

Jack Countryman, late Brennan Manning to receive Lifetime Achievement awards

News image

The Evangelical Christian Publishers Association (ECPA) will present Jordon Lifetime...

READ MORE

Multimillion-selling ‘90 Minutes in Heaven’ to get 10th-anniversary edition

News image

Baker Publishing Group is celebrating sales of more than 6...

READ MORE

MercyMe album lands highest ‘Billboard 200’ debut of week

News image

MercyMe’s Welcome to the New nabs the highest debut of the...

READ MORE

Beverly Lewis’ latest becomes ‘New York Times’ best-seller

News image

Amish-fiction pioneer Beverly Lewis’ The Last Bride (Bethany House/Baker Publishing Group) debuted at No....

READ MORE

Chris Tomlin leads Christian finalists for Billboard Music Awards

News image

Chris Tomlin leads Christian artists in finalist nods for the...

READ MORE

Country star Josh Turner to hold debut book signing at LifeWay

News image

Country music superstar Josh Turner will sign copies of his first book,...

READ MORE

Crossway, LifeWay send ESV Bibles to Liberia

News image

Crossway has partnered with LifeWay and Together for the Gospel (T4G)...

READ MORE

Convergent publisher addresses gay-book controversy

News image

Convergent Books, an imprint of Random House’s Crown Publishing Group,...

READ MORE

Baker Publishing Group to acquire Regal Books

News image

Gospel Light has entered into a Letter of Intent to...

READ MORE

Send The Light Distribution celebrates 40 years

News image

Send The Light Distribution is launching a year of celebration...

READ MORE

Convergent Books plans pro-gay book

News image

Convergent Books, an imprint of Random House's Crown Publishing Group,...

READ MORE
100%
-
+
0
Show options

a