Christian Retailing

Member Area
NEWSLETTERS Current Issue Munce partnership benefits retailers
Munce partnership benefits retailers PDF Print E-mail
Written by Eric Tiansay   
Thursday, 07 February 2013 12:00 AM EST

MunceCPE.WebThe Christian Authors Network (CAN) gave away more than $3,000 worth of books during the Munce Group's CPE (Christian Product Expo), held Jan. 20-22 at the Hershey Lodge in Hershey, Pa.

More than 100 retailers attended the breakfast event, where they learned about new releases from CAN authors and how to increase store traffic. Three winners each received more than $1,000 worth of books from Zondervan, Abingdon Press, Tyndale House Publishers and Revell.

"I've never won anything before," said Theresa Hanley of Solid Rock Café in Chalfont, Pa.

The other two winners were Nanette Jones of The Branch in Dover, Del., and Mary Rajasekhar of Olivet Books and Gifts in Alpina, Mich.

"We can use these new books to build awareness of authors," Jones said. "We'll also use some to bless our loyal customers and some for people who like to shop at the store, but can't afford to buy much."

Rajasekhar added: "Getting to know authors on a more personal level is great. We also like to get to know our customers personally. Then when we see something we know a certain customer will like we think, 'That's exactly what they need.' "

Munce Group formed a partnership last June with CAN, a marketing co-op with more than 100 members, which seeks to educate authors and promote their books.

"CAN has been a valuable partner to the Munce Group," said Munce President Kirk Blank. "This year brings many new ideas, solutions and awareness for authors and Munce member stores. I'm grateful to the work Karen Whiting and Bonnie Calhoun have done to partner with the Munce Group and the investment they are making in the independent Christian retail industry."

Calhoun, president of CAN, said that the partnership "is helping our authors get into the hands of many more retailers, and it is supplying retailers with great products to sell."

 

Add comment

Please note: While registration is not required to post comments, only registered users can access the advanced feature comment system. To register, click here.
To post a comment without registering, you must provide your "name" and "e-mail."

Under our terms of use, we reserve the right, at our sole discretion, to change, modify or delete your comments at any time without further notice. We also reserve the right to republish your comments in our print publication as a "letter to the editor."


Security code
Refresh

Christian Retailing's Best

In this current issue:

Carman to release new album, go on tour—despite cancer

News image

Christian music veteran Carman, who was diagnosed with incurable cancer...

READ MORE

Omartian's 'Prayer Warrior' to feature 'robust' social media

News image

Best-selling author Stormie Omartian has partnered with Media Connect Partners...

READ MORE

Phil Robertson's 'Happy, Happy, Happy' debuts on ECPA list

News image

Duck Commander founder Phil Robertson's Happy, Happy, Happy (Howard Books)...

READ MORE

Ministry publisher TGS International signs on with Bookmasters

News image

TGS International, a for-profit subsidiary of Christian Aid Ministries, has...

READ MORE

‘Harbinger’ author to present 2013 Christian Retailing’s Best awards

News image

New York Times best-selling author Jonathan Cahn will present the...

READ MORE

Christian retailers see 10% increase in Mother's Day sales

News image

Christian stores have reported that Mother's Day sales were up...

READ MORE

New chart 'brings significant profile' to Christian music in U.K.

News image

A new weekly sales-based Christian and gospel album chart has...

READ MORE

Rose Publishing offers free training, contest for retailers

News image

Rose Publishing is offering free online training and contest for...

READ MORE

Pure Flix offers $10,000 in college scholarships

News image

Pure Flix Entertainment is offering $10,000 in college scholarships tied...

READ MORE

Worthy Publishing touts strong first-quarter results

News image

Worthy Publishing Group has announced strong first-quarter results, "with expectations...

READ MORE

Catholic Marketing Network trade show returns to East Coast

News image

The 17th annual Catholic Marketing Network (CMN) International Trade Show...

READ MORE

Amy Grant's latest project praised for its 'glowing production'

News image

Amy Grant is winning praise and national media attention for...

READ MORE
100%
-
+
0
Show options

a