Christian Retailing

NEWSLETTERS Current Issue David C Cook launches digital-first book line
David C Cook launches digital-first book line PDF Print E-mail
Written by Eric Tiansay   
Wednesday, 23 January 2013 09:29 AM EST

David C Cook has launched its digital-first book line with a "thought-provoking" title. Dubbed an "unorthodox book," The Most Important Thing Happening by Mark Steele, a writer for VeggieTales and president of Steelehouse Productions, uses absurdities from 11 fantastical short stories to reflect the truth of God's work in people's lives.

"The digital marketplace has opened up new opportunities and audiences for authors of Christian content," said Don Pape, vice president of trade publishing at David C Cook. "With this, our initial digital-first offering, we are excited to reach readers who may not have previously picked up a Christian novel. Mark's voice is unique in Christian fiction, and I believe digital consumers will find this read both entertaining and thought-provoking."

Cook's Director of Digital Content Michael Covington added: "By offering books initially in digital formats, we can be more creative in terms of how that content is packaged and distributed. Additionally, it's our aim to make many of our digital-first titles available in print via print-on-demand technology, so bookstores and readers wanting a bound copy should be able to place orders via Ingram or their favorite retailers, respectively."

 

In this current issue:

CBA recasts retail show to unite Christian products industry

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From content creators to church bookstore managers, the Christian products...

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Gift exhibitors pleased with buyers’ response at Unite 2016

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Gift vendors report mostly positive experience at Unite 2016, although...

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New Voskamp, Cahn titles headline upcoming releases

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Exhibitors at Unite 2016 promoted key upcoming book and Bible...

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CBA proposes new business model for member retailers

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CBA and Content Road Media have joined in a strategic...

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Hip-hop, science fiction cited as Christian product trends

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CBA’s Christian Product Trends workshop gave retailers attending Unite 2016...

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Nielsen research, panel review state of Christian market

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Four of the Christian products industry’s CEOs shared their thoughts...

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Targeted marketing, data tracking help Parable, Covenant stores

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The Parable Group and Covenant Group make targeted marketing and...

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Logos group names Walter Wangerin Author of the Year

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Best-selling author Walter Wangerin was named Author of the Year...

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DaySpring director highlights need for ‘real’ customer connections

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Christian retail customers long for community, says DaySpring Brand Director...

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CBA honors international publisher with Lifetime Achievement Award

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CBA honored Jean-Luc Cosnard, a Christian publishing innovator and former...

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James Rubart wins Christy Award Book of the Year

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The 2016 Christy Award winners were announced Monday in a much...

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Christian retailers encouraged to 'stand and engage'

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Christian retailers and suppliers were called to "Stand and Engage"...

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