Christian Retailing

NEWSLETTERS Current Issue 'Myeebo' tablet launched for Christian market
'Myeebo' tablet launched for Christian market PDF Print E-mail
Monday, 10 December 2012 12:35 PM EST

ACM Digital has announced the launch of its "Myeebo" brand—touted as the first digital service and device to provide "all categories of downloadable Christian entertainment," including e-books, music, audiobooks and movies. The sister company to Nashville-based Integra Interactive, ACM will launch the ambitous endeavor Dec. 17.

"It's the overall strategy that makes Myeebo distinctly different from others in the Christian e-commerce channel," said David Amster, chief innovation officer of ACM, who serves in the same role with Integra. "Our objective is threefold: provide independent Christian retailers with a solid digital service to give them a competitive edge with Amazon, Barnes & Noble and Apple; significantly improve the online browsing and discovery experience for e-books and music; and create a way for retailers to partner with churches."

Amster told Christian Retailing that so far 125 retailers have signed up to offer Myeebo, including Berean Christian Stores. In the first quarter of 2013, ACM Digital plans to add another 75 stores.

"They [retailers] are selling the tablet and soliciting customers for the website and apps," he said. "The name Myeebo sprang from playing around with the words electronic and books. We added 'my' to personalize it."

Myeebo consists of a website; apps for iPad and iPhone, Android tablets and Kindle Fire; and ACM's Myeebo Color Tablet. Retailing for $179, Myeebo—which took more than 18 months to develop—includes an 8-inch touch screen with features not available on the Kindle Fire and Nook Tablet.

"The mix of front and rear cameras, support for 500,000-plus Android apps and priced at $179 is unparalleled," said Jay Weygandt, ACM's vice president of customer experience, adding that many retailers have been reordering 15-50 tablets after receiving their first shipment. "We are especially pleased that those who know the most about tablets are the most enthusiastic and amazed."

The myeebo.com website is also different from other online sites selling multiple entertainment media categories.

"Far too often, too many products are featured on the homepage, which creates visual clutter," Amster explained. "We created what we call the 'magic shelf' that keeps the site user from having to scroll down the webpage, but still able to view new releases, best sellers, value titles and featured titles such as Gold Medallion and Carol fiction award winners."

The website—still in beta mode—is the first of its kind in the Christian channel to be fully integrated into social media, he added. Registered customers can be automatically logged back into the site through their Facebook or Twitter accounts.

David Lewis, executive vice president of sales and marketing for Baker Publishing Group, was upbeat about Myeebo.

"We think the Myeebo brand offers retailers one of the stronger solutions to compete in the marketplace for the e-book-reading customer," he said.

Mike Meece, owner of Handfuls on Purpose in Marion, Ill., agreed. "This is just the latest in a series of products they [ACM/Integra] have designed to support local, family owned businesses. They are the key to keeping us competitive in the digital age."

Integra's myMEDIA BurnBar in-store burning system is in nearly 500 Christian stores worldwide.

Click here for more information on ACM Digital's Myeebo brand.

 

In this current issue:

LifeWay finds buyer for downtown Nashville campus

News image

Uptown Nashville LLC has come under contract with LifeWay Christian...

READ MORE

Voting deadline nears for Charisma's Best Awards

News image

Time is winding down on the voting period for Christian...

READ MORE

LifeWay pulls ‘Heaven visitation’ books from shelves

News image

Adhering to the 2014 Southern Baptist Convention resolution on “the...

READ MORE

Organizations partner to ‘Ignite’ church resource marketing program

News image

Send The Light Distribution, a leading distributor of products serving...

READ MORE

David C Cook author succumbs to breast cancer at 38

News image

Less than a week after her book The Hardest Peace...

READ MORE

CLI reaches milestone in service to prisons

News image

Since its founding in 1996, Christian Library International has helped...

READ MORE

Loyal customer sparks re-opening of Virginia Christian bookstore

News image

The closing of Rainbow Parable Christian Bookstore in Colonial Heights,...

READ MORE

IVP author wins Templeton Prize

News image

IVP author Jean Vanier has been awarded the Templeton Prize,...

READ MORE

ICRS to offer digital publishing training

News image

This summer’s International Christian Retail Show in Orlando, Florida, will...

READ MORE

NRF survey pinpoints consumer targets this Easter

News image

Hoping the temperatures will meld with their desire to celebrate,...

READ MORE

Long-time Abingdon Press author Lyle Schaller dies at 91

News image

Lyle Schaller, who wrote 55 faith-based books for Abingdon Press...

READ MORE

International company serves growing faith market

News image

With offices in the United States, Brazil, Sri Lanka and...

READ MORE
100%
-
+
0
Show options

a