Christian Retailing

NEWSLETTERS Current Issue Christian Store Week profits feed the hungry
Christian Store Week profits feed the hungry PDF Print E-mail
Thursday, 01 November 2012 08:13 AM EDT

CBA's third annual Christian Store Week (CSW), which ran Sept. 28 through Oct. 8, raised $17,775 to support U.S. anti-poverty and hunger programs.

More than 430 Christian stores nationwide—including 138 independent retailers plus Berean Christian Stores and the Family Christian Stores chain—partnered with World Vision to raise awareness of the need for hunger relief among children in the U.S. as part of CSW, an effort to spotlight Christian bookstores and drive traffic, CBA said.

"The purpose of Christian Store Week was to help feed hungry children across the country," said CBA President Curtis Riskey. "There is a need across the country where one in five children live in poverty, and where about 15% of American households need food support—a 30% increase since 2006. ... With the help of our sponsors who strongly support Christian stores, we were able to tell that story and help an effective Christian ministry."

CSW was "important to raise awareness of the need for food and poverty assistance right here in the U.S.," said Mary Hogan, World Vision's representative for marketing and retail partnerships. "We are grateful for the tremendous support of Christian stores in our outreach."

The Salt Cellar in Lawton, Okla., had an iPad giveaway as part of its "Praise in the Parking Lot" event Oct. 6, which collected food and donations for the local food bank.

CSW featured an enhanced compilation CD, which was sold exclusively through Christian stores. Lift Up, produced by EMI CMG, featured songs from Big Daddy Weave, Francesca Batistelli, Kutless and other artists who donated royalties, fees and commissions for the CD. Proceeds benefited World Vision food programs.

"We sold the Lift Up CD all week," said Teresia Osborne, manager of The Salt Cellar. "Our staff was pretty good at asking each customer if they would like to buy it and telling them more about it. ... We had a display just for great-priced gifts like the special buy from Christian Art Gifts. All items on this display were priced at $5 each."

As with last year's CSW, Lighthouse Christian Products offered $120 worth of its catalog inventory via a package of 10 items to participating stores for $25 plus shipping and gave a free collage photo frame ($40 value) to retailers who wrote to tell about one of their favorite customers.

Lighthouse Vice President of Sales Ed Nizynski told Christian Retailing that the company gave away 43 free photo frames and 135 packages were sent to 61 retailers.

"The stories we received ranged from humorous to heartwarming, and from somewhat ordinary to spectacular," he said. "They were all very uplifting to our staff. This year we decided to not only support the stores with giveaways and special product programs, but to financially support the campaign and CBA initiatives.

"We wanted to again celebrate Christian retail and especially support the retailers," Nizynski added. "They are the missionaries, the frontliners and without them, our ministry could not exist."

 
Read the Vacation Bible School 2014 guide

In this current issue:

‘Heaven’ opening weekend proves faith-based films are for real

News image

Heaven Is for Real earned $21.5 million at the box...

READ MORE

Christian Small Publisher book award winners emerge from ‘competitive’ slate

News image

The results are in for the 2014 Christian Small Publisher Book...

READ MORE

James Dobson wins Obamacare contraceptive battle

News image

Dr. James Dobson and his Family Talk radio ministry have...

READ MORE

Baker titles lead Christy Awards nominations

News image

Baker Publishing Group books received 10 Christy Awards nominations, the...

READ MORE

Curb to expand reach of Word’s faith films

News image

Curb Entertainment will distribute Word Entertainment’s faith-based films outside of...

READ MORE

The Isaacs clean up at Absolutely Gospel Music Awards

News image

The Isaacs won five awards at the 2014 Absolutely Gospel...

READ MORE

Social media helps drive demand for FaithWords devotional

News image

FaithWords is increasing its first printing run for Jesus Daily...

READ MORE

‘Living Bible’ to receive first-ever Quadruple Diamond Award

News image

The Evangelical Christian Publishers Association (ECPA) will present Diamond Awards...

READ MORE

Jack Countryman, late Brennan Manning to receive Lifetime Achievement awards

News image

The Evangelical Christian Publishers Association (ECPA) will present Jordon Lifetime...

READ MORE

Multimillion-selling ‘90 Minutes in Heaven’ to get 10th-anniversary edition

News image

Baker Publishing Group is celebrating sales of more than 6...

READ MORE

MercyMe album lands highest ‘Billboard 200’ debut of week

News image

MercyMe’s Welcome to the New nabs the highest debut of the...

READ MORE

Beverly Lewis’ latest becomes ‘New York Times’ best-seller

News image

Amish-fiction pioneer Beverly Lewis’ The Last Bride (Bethany House/Baker Publishing Group) debuted at No....

READ MORE
100%
-
+
0
Show options

a