Christian Retailing

NEWSLETTERS Current Issue DreamWorks acquires VeggieTales' parent company
DreamWorks acquires VeggieTales' parent company PDF Print E-mail
Wednesday, 25 July 2012 04:26 PM EDT

The animation studio that created Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon has acquired the parent company of Big Idea and its popular VeggieTales brand.

DreamWorks Animation SKG announced this week that it has entered into an agreement to buy Classic Media for $155 million in cash from Boomerang Media Holdings LLC, a portfolio company of Chicago-based private equity firm GTCR.

Classic Media owns one of the most extensive portfolios featuring many of the best-known franchises in family entertainment, including Lassie, The Lone Ranger, Rocky & Bullwinkle, Where's Waldo? and George of the Jungle.

In 2009, Boomerang Media LLC purchased Big Idea and Classic Media, which bought Big Idea after the company filed for bankruptcy in 2003.

"As we approach celebrating Big Idea's 20th anniversary [in 2013], we couldn't be more pleased to join the DreamWorks Animation team," said Leslie Ferrell, general manager of Big Idea. "DreamWorks Animation respects and supports Big Idea's successful history in producing faith-based, family friendly entertainment and is committed to supporting our growth. We expect many wonderful things to come of this partnership."

DreamWorks Animation CEO Jeffrey Katzenberg said Classic Media "brings a large and diverse collection of characters and branded assets that is extremely complementary to DreamWorks Animation's franchise business." "We plan to leverage it across our motion picture, television, home entertainment, consumer products, digital, theme park and live entertainment channels," he said.

Classic Media has approximately 80 employees and is headquartered in New York City, with offices in the U.K. and at its Nashville-based Big Idea division.

 

In this current issue:

IVP to publish ‘one of the most important Christian artists of our day’

News image

InterVarsity Press (IVP) has announced the acquisition of three books...

READ MORE

WaterBrook Press to publish upcoming Rifqa Bary memoir

News image

Muslim-turned-Christian Rifqa Bary takes readers beyond the headlines of her...

READ MORE

U.S. retail sales pick up slightly in August

News image

Commerce Department figures announced Friday showed a 0.6% increase for...

READ MORE

‘Harbinger’ follow-up hits ‘New York Times’ list

News image

Jonathan Cahn’s The Mystery of the Shemitah (FrontLine) has charted simultaneously...

READ MORE

HCSB translation joins Blue Letter Bible site

News image

The full text of the Holman Christian Standard Bible (HCSB)...

READ MORE

Southern gospel event aims for record attendance

News image

Preparations are under way for the National Quartet Convention to...

READ MORE

CBA announces ICRS 2015 theme

News image

CBA has announced the 2015 International Christian Retail Show (ICRS)...

READ MORE

HarperCollins hires new Bible executive

News image

HarperCollins Christian Publishing (HCCP) announced Thursday that John Kramp will...

READ MORE

Southern Gospel Music Association announces Hall of Fame inductees

News image

The Southern Gospel Music Association (SGMA) announced the eight individuals...

READ MORE

Chick-fil-A founder and author Truett Cathy dies at 93

News image

S. Truett Cathy, Chick-fil-A founder and chairman emeritus, died at...

READ MORE

Harvest House apologetics author John Weldon dies at 66

News image

Harvest House Publishers author John Weldon died Saturday afternoon, Aug....

READ MORE

Willie Robertson joins ‘Left Behind’ production team

News image

Duck Dynasty star Willie Robertson will executive-produce Left Behind, the...

READ MORE
100%
-
+
0
Show options

a