Christian Retailing

NEWSLETTERS Current Issue DreamWorks acquires VeggieTales' parent company
DreamWorks acquires VeggieTales' parent company PDF Print E-mail
Wednesday, 25 July 2012 04:26 PM EDT

The animation studio that created Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon has acquired the parent company of Big Idea and its popular VeggieTales brand.

DreamWorks Animation SKG announced this week that it has entered into an agreement to buy Classic Media for $155 million in cash from Boomerang Media Holdings LLC, a portfolio company of Chicago-based private equity firm GTCR.

Classic Media owns one of the most extensive portfolios featuring many of the best-known franchises in family entertainment, including Lassie, The Lone Ranger, Rocky & Bullwinkle, Where's Waldo? and George of the Jungle.

In 2009, Boomerang Media LLC purchased Big Idea and Classic Media, which bought Big Idea after the company filed for bankruptcy in 2003.

"As we approach celebrating Big Idea's 20th anniversary [in 2013], we couldn't be more pleased to join the DreamWorks Animation team," said Leslie Ferrell, general manager of Big Idea. "DreamWorks Animation respects and supports Big Idea's successful history in producing faith-based, family friendly entertainment and is committed to supporting our growth. We expect many wonderful things to come of this partnership."

DreamWorks Animation CEO Jeffrey Katzenberg said Classic Media "brings a large and diverse collection of characters and branded assets that is extremely complementary to DreamWorks Animation's franchise business." "We plan to leverage it across our motion picture, television, home entertainment, consumer products, digital, theme park and live entertainment channels," he said.

Classic Media has approximately 80 employees and is headquartered in New York City, with offices in the U.K. and at its Nashville-based Big Idea division.

 
Read the Vacation Bible School 2014 guide

In this current issue:

Former Gospel Light President Bill Greig launches new Churchgrowth.org company

News image

Former Gospel Light President Bill Greig III and his wife,...

READ MORE

Bobby Bowden, Darrell Waltrip to appear at LifeWay's The Main Event

News image

LifeWay’s Conference for Men known as “The Main Event” will...

READ MORE

Novelist Wanda Brunstetter to visit Pennsylvania stores

News image

New York Times best-selling author Wanda E. Brunstetter will visit Pennsylvania...

READ MORE

Publicists: Inform retailers of your fall releases

News image

Christian Retailing magazine is requesting product information on October and...

READ MORE

About a Mile garners 2014’s highest-selling debut from new artist

News image

Adam, Luke and Levi Klutinoty—three brothers collectively known as About...

READ MORE

Box-office hit ‘Heaven Is for Real’ now in Christian retail stores

News image

Heaven Is for Real landed on Christian retail-store shelves July...

READ MORE

Trevin Wax named to CT’s millennial influencer list

News image

B&H Publishing Group author Trevin Wax was named to Christianity...

READ MORE

Barbour Publishing signs contract with Josh McDowell

News image

Barbour Publishing has announced it has signed a contract with...

READ MORE

NRF expects stronger second half of retail year

News image

The National Retail Federation on Wednesday lowered its retail sales...

READ MORE

Shoppers say back-to-school shopping is best in-store

News image

Students soon will be headed back to school (BTS), and...

READ MORE

Serial robber hits Family Christian’s Fresno store

News image

Police in Fresno, California, are looking for a man allegedly...

READ MORE

Amazon launches Kindle Unlimited subscription service

News image

Amazon.com introduced on July 18 Kindle Unlimited—a new subscription service...

READ MORE
100%
-
+
0
Show options

a