Christian Retailing

NEWSLETTERS Current Issue DreamWorks acquires VeggieTales' parent company
DreamWorks acquires VeggieTales' parent company PDF Print E-mail
Wednesday, 25 July 2012 04:26 PM EDT

The animation studio that created Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon has acquired the parent company of Big Idea and its popular VeggieTales brand.

DreamWorks Animation SKG announced this week that it has entered into an agreement to buy Classic Media for $155 million in cash from Boomerang Media Holdings LLC, a portfolio company of Chicago-based private equity firm GTCR.

Classic Media owns one of the most extensive portfolios featuring many of the best-known franchises in family entertainment, including Lassie, The Lone Ranger, Rocky & Bullwinkle, Where's Waldo? and George of the Jungle.

In 2009, Boomerang Media LLC purchased Big Idea and Classic Media, which bought Big Idea after the company filed for bankruptcy in 2003.

"As we approach celebrating Big Idea's 20th anniversary [in 2013], we couldn't be more pleased to join the DreamWorks Animation team," said Leslie Ferrell, general manager of Big Idea. "DreamWorks Animation respects and supports Big Idea's successful history in producing faith-based, family friendly entertainment and is committed to supporting our growth. We expect many wonderful things to come of this partnership."

DreamWorks Animation CEO Jeffrey Katzenberg said Classic Media "brings a large and diverse collection of characters and branded assets that is extremely complementary to DreamWorks Animation's franchise business." "We plan to leverage it across our motion picture, television, home entertainment, consumer products, digital, theme park and live entertainment channels," he said.

Classic Media has approximately 80 employees and is headquartered in New York City, with offices in the U.K. and at its Nashville-based Big Idea division.

 

In this current issue:

CBA recasts retail show to unite Christian products industry

News image

From content creators to church bookstore managers, the Christian products...

READ MORE

Gift exhibitors pleased with buyers’ response at Unite 2016

News image

Gift vendors report mostly positive experience at Unite 2016, although...

READ MORE

New Voskamp, Cahn titles headline upcoming releases

News image

Exhibitors at Unite 2016 promoted key upcoming book and Bible...

READ MORE

CBA proposes new business model for member retailers

News image

CBA and Content Road Media have joined in a strategic...

READ MORE

Hip-hop, science fiction cited as Christian product trends

News image

CBA’s Christian Product Trends workshop gave retailers attending Unite 2016...

READ MORE

Nielsen research, panel review state of Christian market

News image

Four of the Christian products industry’s CEOs shared their thoughts...

READ MORE

Targeted marketing, data tracking help Parable, Covenant stores

News image

The Parable Group and Covenant Group make targeted marketing and...

READ MORE

Logos group names Walter Wangerin Author of the Year

News image

Best-selling author Walter Wangerin was named Author of the Year...

READ MORE

DaySpring director highlights need for ‘real’ customer connections

News image

Christian retail customers long for community, says DaySpring Brand Director...

READ MORE

CBA honors international publisher with Lifetime Achievement Award

News image

CBA honored Jean-Luc Cosnard, a Christian publishing innovator and former...

READ MORE

James Rubart wins Christy Award Book of the Year

News image

The 2016 Christy Award winners were announced Monday in a much...

READ MORE

Christian retailers encouraged to 'stand and engage'

News image

Christian retailers and suppliers were called to "Stand and Engage"...

READ MORE
100%
-
+
0
Show options

a