Christian Retailing

NEWSLETTERS Current Issue LifeWay to keep selling updated NIV
LifeWay to keep selling updated NIV PDF Print E-mail
Monday, 20 February 2012 11:26 AM EST

LifeWay Christian Resources is to continue selling the updated New International Version (NIV) Bible in its LifeWay stores, despite an appeal to stop doing so.

Trustees of the Southern Baptist organization voted last week not to comply with a non-binding resolution approved by the denomination’s 2011 convention requesting LifeWay consider not selling the 2011 NIV. The resolution argued that the revised NIV, brought out last year, indicated the updated version was “inaccurate” and used “gender neutral methods of translation.”

Baptist Press (BP) reported that the trustee chairman, Adam Greenway, told the Feb. 13-14 meeting that LifeWay had received support for continuing to carry the 2011 NIV from R. Albert Mohler Jr. and Russell Moore of Southern Baptist Theological Seminary; Jimmy Draper, former president of LifeWay; George Guthrie, professor of Bible at Union University; and Douglas Moo, chairman of the Committee on Bible Translation, which translated the new NIV.

“Messengers to the 2011 SBC annual meeting were encouraged to vote for the resolution based on incorrect information,” Greenway told trustees. As an example, the 2011 NIV has no gender-neutral wording for the names of God, he said, adding that it “follows translation methodologies that are embraced by the overwhelming majority of Bible translators in the world.”

But, Greenway pointed out that choosing to continue to sell the updated NIV is not an endorsement, BP said. “We endorse what we publish, and the translation we publish is the Holman Christian Standard Bible,” he told trustees. “We do not believe the 2011 NIV rises to the level to where it should be pulled or censored or not carried in our retail chain.”

“We are not giving a stamp of approval. ... We are simply saying from a retail perspective, we do not believe that we should cease carrying and make available to the public the 2011 NIV,” Greenway added. 

 Rainer also said that LifeWay’s decision to withdraw from a relationship with Susan G. Komen for the Cure because of Komen’s relationship to Planned Parenthood “was the right thing to do, even though we may sustain financial losses because of it. I regret the losses, but not the decision. As a result, people know they can trust LifeWay to take a biblical stand.”

Rainer noted that several options were being reviewed for use of the special pink Bibles that were removed from store shelves earlier this year because they promised a donation to Komen for every Bible sold. He assured trustees the Bibles would not be destroyed, but would rather be used to bring comfort to those suffering through breast cancer.

 
Read the Vacation Bible School 2014 guide

In this current issue:

‘Living Bible’ to receive first-ever Quadruple Diamond Award

News image

The Evangelical Christian Publishers Association (ECPA) will present Diamond Awards...

READ MORE

Jack Countryman, late Brennan Manning to receive Lifetime Achievement awards

News image

The Evangelical Christian Publishers Association (ECPA) will present Jordon Lifetime...

READ MORE

Multimillion-selling ‘90 Minutes in Heaven’ to get 10th-anniversary edition

News image

Baker Publishing Group is celebrating sales of more than 6...

READ MORE

MercyMe album lands highest ‘Billboard 200’ debut of week

News image

MercyMe’s Welcome to the New nabs the highest debut of the...

READ MORE

Beverly Lewis’ latest becomes ‘New York Times’ best-seller

News image

Amish-fiction pioneer Beverly Lewis’ The Last Bride (Bethany House/Baker Publishing Group) debuted at No....

READ MORE

Chris Tomlin leads Christian finalists for Billboard Music Awards

News image

Chris Tomlin leads Christian artists in finalist nods for the...

READ MORE

Country star Josh Turner to hold debut book signing at LifeWay

News image

Country music superstar Josh Turner will sign copies of his first book,...

READ MORE

Crossway, LifeWay send ESV Bibles to Liberia

News image

Crossway has partnered with LifeWay and Together for the Gospel (T4G)...

READ MORE

Convergent publisher addresses gay-book controversy

News image

Convergent Books, an imprint of Random House’s Crown Publishing Group,...

READ MORE

Baker Publishing Group to acquire Regal Books

News image

Gospel Light has entered into a Letter of Intent to...

READ MORE

Send The Light Distribution celebrates 40 years

News image

Send The Light Distribution is launching a year of celebration...

READ MORE

Convergent Books plans pro-gay book

News image

Convergent Books, an imprint of Random House's Crown Publishing Group,...

READ MORE
100%
-
+
0
Show options

a