Christian Retailing

Book trailers generate interest Print Email
Written by Christine D. Johnson   
Thursday, 12 January 2012 08:54 AM America/New_York

Two online video libraries that can help Christian retailers sell more books have expanded their offerings. 

As ChristianBookVideos.com prepares to mark its third anniversary next month, it has just posted its 1,500th Christian book trailer at the site, while Christian Retailing has added around 50 more contributors to its growing Author Corner service.

With video postings from all the major Christian publishers, ChristianBookVideo.com draws around 5,000 unique visitors a month, said Managing Director Edward Bolme, who runs the site with his wife, Sarah. The pair also runs the Christian Small Publishers Association as a separate organization. 

The book video site lists titles by category and author, and also includes search functions. In addition to an online purchasing option, the site provides an email link for readers to buy the books from their local Christian bookstore. 

Bolme said that some stores were making use of the reader-focused service. “If you have some sort of public access to a computer, it’s a great tool for the staff to have.”

The latest additions to Christian Retailing’s Author Corner collection bring to more than 600 the messages from authors to Christian retailers wanting to know more about the writers and their work. 

Contributors including Terri Blackstock, Wanda E. Brunstetter, Brandilyn Collins and Liz Curtis Higgs talk about what and who inspires them and their working day. They also make their own personal must-read recommendations of others’ books and offer a special message of thanks and encouragement to Christian store owners, managers and staff. 

“Author Corner is not about any specific title; rather it is intended to help retailers connect more closely with the person behind the pen,” said Christian Retailing Editor Andy Butcher. “When a frontliner has a more personal sense of connection with an author, when they feel they have a glimpse into their personal world, they are more motivated and better able to represent them to consumers.” 

For more information, go to www.christianbookvideo.com or click here for Author Corner.